Our Faculty

Priya Premi

Assistant Professor
  • Ph. D (IIM Kozhikode)
  • MBA
  • BBA

Prof Priya Premi completed Ph.D. in Marketing area at the Indian Institute of Management (IIM) Kozhikode and MBA, BBA from Dayalbagh Deemed University, Agra, Uttar Pradesh. Prof Priya Premi published research articles and cases in journals such as Advances in Consumer Research, Asian Journal of Management Cases, International Journal of Management & Enterprise Development and at preeminent marketing conferences such as American Marketing Association (AMA), Association of Consumer Research (ACR) and NACRA. Prof Priya Premi was winner of Sethuraman NASMEI Research Grant competition 2021 and runners up of AMS Review Sheth Foundation Doctoral Competition for Conceptual Articles Research Proposal 2022.

Teaching Areas

  • Marketing Management
  • Consumer Behavior

Research Area

  • Technology & Consumer Behavior
  • Consumer Wellbeing
  • Anthropomorphism
  • Service Robots

Current Research Interests

  • Technology & Consumer Behavior
  • Conversational Agents
  • Consumer Wellbeing
  • AI Voice Assistants


  • Purani, K., Premi, P., and Thomas, J. (2024). Maledia Broadcasting: Getting Ready To Go On Air. Asian Journal of Management Cases. (ABDC: C)
  • Premi, P., Thomas, J., and Purani, K. (2021). Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction. Advances in Consumer Research, 49, 151-156. (ABDC: B)
  • Bhattacharyya, J., Krishna, B., and Premi, P. (2020). Amul Dairy (GCMMF): Expanding in the USA, leveraging the e-commerce advantage. International Journal of Management and Enterprise Development, 19(2), 149-163. (ABS: 1)
  • Conference proceedings:
  • Premi, P. and Purani, K. (2023). Digital Companions and Psychological Wellbeing: Exploring The Role of Social Support. American Marketing Association 2023 Summer Conference, San Francisco, California, US. August 4-6, 2023 (in-person).
  • Premi, P. and Purani, K. (2022). Impression for Expression: Artificially Intelligent Voice Agent, Consumer Self Disclosure and Consumer-Brand Intimacy. American Marketing Association 2022 Summer Conference, Chicago, Illinois, US and Virtually. August 12-14, 2022.
  • Premi, P., Thomas, J., and Purani, K. (2021). Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction. Association for Consumer Research Conference, Seattle, Washington, US (Virtually). October 28-30, 2021.
  • Premi, P. and Purani, K. (2021). Madhyaan Television Network: Getting Ready To Go On Air. NACRA 2021 Annual Conference, Orlando, US (Virtually). October 14-16, 2021.
  • Premi, P. and Thomas, J. (2020). Effect of Socio – Behavioural Design of Conversational Agents on Customer Responses: A Review. Marketing Management Association 2020 conference, Online. October 28-30, 2020.
  • Premi, P. (2018). Evolution of Human Nature as Consumer. 1st Pan Indian Institute of Technology International Management Conference, Roorkee, Uttarakhand, India. November 30 – December 2, 2018.


  • Runner-up, 2022: AMS Review/Seth Foundation Doctoral Competition for Conceptual Articles, for research proposal “Classifying Conversational Agents for Optimizing Customer Interactions.”
  • Winner, 2021: Raj Sethuraman Award for Doctoral Student Research Grant Competition at Great Lakes, North American Society for Marketing in India, for research proposal titled “Impression for Expression: Artificially Intelligent Virtual Agent and Customer-Brand Intimacy”.