Dr. Dipanjan Kumar Dey is currently working as an Assistant Professor in the area of Marketing at IIM Ranchi since July 2021. Earlier he has worked with IIT Ropar and IBS Hyderabad. He has a PhD in Management from IFHE University, Hyderabad. His research interests are in the area of Digital Marketing, Global Marketing, Sustainable Marketing and Consumer Behavior. He has published papers in reputed journals and presented his work in major marketing conferences internationally. He serves as a reviewer for many reputed marketing journals. He was a visiting scholar to Spears School of Business, Oklahoma State University for a year. He is a certified Predictive Modeler of SAS Enterprise Miner. He currently teaches International Marketing, Marketing Analytics and Marketing Management to MBA students.