Neelu

Assistant Professor
  • Ph.D., Jawaharlal Nehru University, New Delhi
  • M.Phil., Jawaharlal Nehru University, New Delhi
  • M.A., Jawaharlal Nehru University, New Delhi
  • B.A. , St. Xavier’s College, Ranchi

Dr. Neelu is a faculty in the Department of Liberal Arts and Sciences at the Indian Institute of Management, Ranchi. She holds a Ph.D. in Linguistics from Jawaharlal Nehru University, New Delhi. Dr. Neelu brings wide-ranging teaching experience from esteemed institutions, having taught diverse cohorts across engineering, management, and data science disciplines. She has also served as a Fulbright Scholar at School of Advanced International Studies, Johns Hopkins University, Washington D.C., USA.

Her teaching and research interests span applied linguistics, and business & professional communication. Apart from these, he research work also focuses on technology-mediated language education, and tourism studies. In addition to her academic roles, Dr. Neelu has contributed as a communication consultant, language expert, and has been actively involved with research and consultancy projects at national and international levels.

Teaching Areas

  • Applied Linguistics
  • Business Communication
  • Professional Communication and Soft Skills

Experience

  • Assistant Professor – IIIT Lucknow, Uttar Pradesh (July 2020 – August 2025)
  • Foreign Language Teaching Assistant – Johns Hopkins University, Washington DC, USA (2014-15)
  • Visiting Faculty – IIT Ropar, Punjab
  • Visiting Faculty – IIM Amritsar, Punjab

Training & Consulting Areas

  • Supportive Strategies in Pedagogy
  • Business Communication
  • Soft Skills

Research Area

  • Applied Linguistics
  • Organizational Communication
  • Crisis Communication
  • Technology-mediated Education
  • Tourism

Publications

Journal Articles:
  • Kumar, Mukesh., Neelu., (2025) Determining crisis communication strategies based on country-of-origin cues. Business and Professional Communication Quarterly.
  • Neelu., Sharma, Varun., (2024) Celeb vs. Non-celeb Induced Crisis: Publics’ Emotional Valence on Social Media. Academy of Marketing Studies Journal.
  • Sharma, Varun., Neelu., Singh, Payoj., (2024) Driving Growth in India’s Fintech Sector: A Market Exploration. Academy of Marketing Studies Journal.
  • Neelu., Kumar, M., (2023) Sustaining Tourism during War: A case of Russia and Ukraine. ASEAN Journal on Hospitality and Tourism
  • Neelu., (2023). Navigating Ethical Research: A Study on Automatic Authorization in Informed Consent, Language in India, 23(11), 40-47. ISSN 1930-2940.
  • Neelu., Kumar, M., (2019), Forensic Speaker Identification: A Review of Literature and Reflection on Future, Language in India, 19(7).
  • Kumar, M, Kalakbandi, V, Prashar, S., Neelu., Parashar, A., (2017), Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions, Decision, 44(4), 287-296
Book Chapters:
  • Kumar, M., Neelu., (2022), Fininfluencer: A new age career for MBA students, Evolving Careers in Management, Walnut Publication.
  • Pandey, Utpal., Srivastava, Vivek.K., Chaurasia, Brijesh,K., Neelu., IoT Conceptual Model and Application,”Internet of Things:Research and Practical Insights”CRC Press,Taylor & Francis Group,USA,2022
Case studies:
  • Prashar, Sanjeev., Neelu., Prashar, Archana., (2025) Coca-Cola: Why Your Ad is Misleading?. CHIRP, IIM Raipur

Awards

  • Gold Medalist in Undergraduate Program
  • Gold Medalist in Post-graduate Program
  • Fulbright Scholarship by United States-India Educational Foundation