Our Faculty

Santosh Kumar Prusty

Assistant Professor (Grade – I)
  • PhD (Indian Institute of Technology Kharagpur)
  • FDP (Indian Institute of Management Ahmedabad)

Santosh Kumar Prusty is currently working as Assistant Professor of Strategic Management at Indian Institute of Management Ranchi. He earned a PhD from IIT Kharagpur in System Dynamics and Strategy in 2011 and has more than eleven years of academic and administrative experience from IIM Shillong and three years at XIM University, Bhubaneswar before joining IIM Ranchi. He has also completed Faculty Development Program in Management from IIM Ahmedabad in 2011. He is an expert in system thinking and meta-level modeling of complex business phenomena and strategy. His research interests include design and fabrication of organizations and strategy in fitting with dynamic contextualities of macro-level social, natural, and economic environments and (re)inventing sustainable business models. Particularly, he is researching on the Complex View of Organizations and Strategy. His teaching experiences and interests include Strategic Management, Business Models, System Thinking and Business Dynamics.He has multiple publications in reputed categories of international journals including Technology Forecasting and Social Change, Computers & Industrial Engineering, Systemic Practice and Action Research, Journal of Public Affairs, International Journal of Sociology and Social Policy,  in case-clearing house, and in proceedings of international conferences. He has also carried out research projects like Third Party Evaluation of Schemes of MDoNER/NEC Projects-NLCPR sponsored by Ministry of DoNER/North Eastern Council and Appraisal of NREGA (National Rural Employment Guarantee Act) in the States of Meghalaya and Sikkim sponsored by Ministry of Rural Development of Government of India. He has also been involved in various consulting exercises with state PSUs like MCCL Ltd. (Meghalaya), OMFED (Odisha), and Department of Commerce, Govt. of Meghalaya. In addition, he has also been a consultant to IUCN (International Union of Conservation of Nature) for carrying out their sustainability modeling projects. He has conducted multiple MDPs (Management Development Programs) for the executives of various state and central PSUs and private organizations. He has been a guest researcher for fifteen days to Cologne University, Germany under DAAD sponsorship Programme to work on vocational skill and community structure in India. His teaching interest is related to courses on Strategic Management, Business Models, and System Dynamics. He is very much interested in writing, teaching, and researching case studies.

Teaching Areas

  • Strategic Management
  • Industry and Competitive Analysis
  • System Thinking
  • Strategy Dynamics
  • Business Models

Experience

    • 2019-2022: Xavier Institute of Management Bhubaneswar
  • 2008-2019: Indian Institute of Management Shillong
  • Fifteen-Day Visit to University of Cologne, Germany as Guest Researcher at DAAD Sponsored Centre for Modern Indian Studies, University of Cologne during 1-15 December 2016.
  • Guest Faculty to IIM Sambalpur and IIM Raipur

Training & Consulting Areas

  • Strategic Management: Formulation, Implementation, Evaluation
  • Business Model: Design, Evaluation, Innovation
  • Business Plan: Design and Evaluation
  • System Approach, System Thinking, Business Dynamics
  • Learning Organizations
  • Understanding Wicked Problems

Research Area

  • Complex System View of Strategy 
  • Business and Natural Environment

Current Research Interests

  • Dynamic View of Ambidexterity
  • Mental Models and Strategy
  • Judgment and Strategic Decision Making
  • Non-Market Issues in Strategy
  • Business Models as Models

Professional Affiliation

  • Life Member of System Dynamic Society of India

Publications

International Journals
  1. Prusty, S. K. and Mahapatra, D. (2021). Demand smoothing response by street?level bureaucrats (SLB) in delivering public services during COVID-19 scenario: A system dynamics modeling study. Journal of Public Affairs, Wiley 2021;e2633. https://doi.org/10.1002/pa.2633 [ABDC Category: B]
  2. Deb, R., Samalia, H. V. and Prusty, S. K. (2020). The role of informal competition in driving export propensity of emerging economy firms: An attention based approach, International Journal of Sociology and Social Policy, Emerald:1/2:40:184-203, 40(1/2), pp. 184-203. [ABDC Category: B]
  3. Prusty, S.K., Purbey, S. & Dwivedi, R. (2018). A Model for Designing Sustainable Community Bades Enterprise TVET (CETVET) System in India. In: TVET@Asia, Issue 10, 1-19. Published by Regional Association for Vocational Teacher Education and Training in Asia (RAVTE) Online: http://tvet-online.asia/issue/10/prusty-etal-tvet10/ (retrieved 19.05.2022). [ABDC Category: NA]
  4. Prusty, S. K., Mohapatra, P. K. J. and Mukherjee, C. K. (2017). House of Strategy: A model for designing strategies using stakeholders’ opinion, Computers & Industrial Engineering, Elsevier, 108, pp. 39-56. [ABDC Category: A]
  5. Prusty, S. K., Mohapatra, P. K. J. and Mukherjee, C. K. (2017). Using Generic Structures in Building System Dynamics Model: Reflection from modeling for Indian Shrimp Industry.  Systemic Practice and Action Research, Springer US,  30 (1), pp. 19–44. [ABDC Category: B]
  6. Prusty, S. K., Mohapatra, P. K. J. and Mukherjee, C. K. (2013). System Archetype to Understand Unintended Behavior in Food Commodity System and Aid in Strategy Development.  Systemic Practice and Action Research,  Springer US, 27 (4) pp. 397-416. [ABDC Category: B]
  7. Prusty, S. K., Mohapatra, P. K. J. and Mukherjee, C. K. (2010). GOS tree (Goal–Objective–Strategy tree) approach to strategic planning using a fuzzy-Delphi process: An application to the Indian Shrimp Industry, Technological Forecasting & Social Change, Elsevier Inc., 77 (3), pp. 442-456. [ABDC Category: A]
International Conferences
  • Prusty, S. K. (2019). Decision Making Capability is the Key to Employability of Management Graduates: An Essay. International Seminar on “Employment and Employability of Higher Education Graduates” on 19 and 20 February 2019. Organized by Centre for Policy Research in Higher Education, National University of Educational Planning and Administration, New Delhi, India.
  • Prusty, S. K. and Mohapatra, P. K. J. (2016). Modeling Judgment and Decision-Making Process Using System Dynamics. Proceedings of the 34th International Conference of the System Dynamics Society, Delft, Netherlands — July 17-21, Organized by International System Dynamics Society. ISBN: 978-1-5108-3020-2
  • Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2011). Sustainable Growth Strategies for Indian Shrimp Industry: A Multiple Perspective. Proceedings of the 29th International Conference of the System Dynamics Society July 24 – 28, 2011, Washington, DC,  Organized by International System Dynamics Society. ISBN: 978-1-61839-229-9
  • Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2006). Design and analysis of Experiments for the optimization of freshwater fish production system, pp. 293-303. In: Sustain Fish (2006) B. M. Kurup and K. Ravindran (Eds.). School of Industrial Fisheries, Cochin University of Science and Technology, Cochin-682016, India, ISBN: 8190324500
  • Case Clearing Houses
    Conference/Workshop/Seminar Presentations
      1. Prusty, S. K. (2020). Why did many COVID-19 Predictions Fail? Proceedings of AICTE Sponsored E-Conference on Systems Modeling and System Dynamics (NCSMSD-2020), August 24-28th, 2020, Organized by Department of Electrical and Electronics Engineering Bapatla Engineering college: Bapatla, An UGC approved Autonomous Institute Affiliated to Acharya Nagarjuna University BAPATLA-522102, Guntur District, A.P. ISBN: 978-93-5407-727-2 
      2. Prusty, S. K. (2019). How do Firms Create Value Really?. 7th PAN IIM World Management Conference 2019, December 12-14, 2019. Organized by IIM Rohtak, USI, New Delhi, India.
      3. Prusty, S. K. (2019). Decision Making Capability is the Key to Employability of Management Graduates: An Essay. International Seminar on “Employment and Employability of Higher Education Graduates” on 19 and 20 February 2019. Organized by Centre for Policy Research in Higher Education, National University of Educational Planning and Administration, New Delhi, India.
      4. Prusty, S. K. (2018). Towards a Dynamic View of Ambidexterity. 6th PAN IIM World Management Conference 2018, December 13-15, 2018. Organized by IIM Bangalore, Bangalore, India.
      5. Prusty, S. K. and Mohapatra, P. K. J. (2016). Modeling Judgment and Decision Making Process Using System Dynamics. Proceedings of the 34th International Conference of the System Dynamics Society, Delft, Netherlands — July 17-21, ISBN: 978-1-5108-3020-2
      6. PrustyS. K.,  Purbey, S. and Dwivedi R. (2013) 21st Century Management Assumptions: Learnings from Self. presented at International Conclave on “Innovation and Entrepreneurship in 21st Century Higher Educational Institutes” , organized  by the MHRD-IPR Chair, Department of Management Studies, IIT Roorkee on 9-10 November 2013.
      7. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2011). Sustainable Growth Strategies for Indian Shrimp Industry: A Multiple Perspective. Proceedings of the 29th International Conference of the System Dynamics Society July 24 – 28, 2011, Washington, DC, ISBN: 978-1-61839-229-9
      8. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K.  (2011) System Dynamics: A Tool for Managing Complex Problems., presented at System Dynamics Society India Chapter 1st Annual Conference, SICSR, Pune: 5-6 May, 2011.
      9. Girkar, N., Prusty, S. K. and  Mohapatra, P. K. J. (2008) “Socio-economic impact of development of Steel-Plant Ancillary complex- A System Dynamics study”, Proceedings of National Conference on System Thinking and System Dynamics, BHU, Banaras, 28 February-1 March, 2008 pp. 45-55.
      10. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K.  (2007) Indian Shrimp Industry – An Exploratory Survey”, presented at Workshop on “Sustainability of Fisheries and Aquaculture Industry in India” held in 2007 at IIT Kharagpur.
      11. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2007). Dynamics of shrimp commodity industry, Proceedings of the National Conference on System Dynamics, 28-29 June, Institute of Public Enterprise, Osmania University, Hyderabad.
      12. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2006). Modeling decisions making in shrimp farming business using system dynamics technique, National Conference on System Dynamics, Hubli, Karnataka.
      13. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2006). Design and analysis of Experiments for the optimization of freshwater fish production system, pp. 293-303. In: Sustain Fish (2006) B. M. Kurup and K. Ravindran (Eds.). School of Industrial Fisheries, Cochin University of Science and Technology, Cochin-682016, India, ISBN: 8190324500
      14. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2006). Modeling of multi-objective freshwater aquaculture” Proceedings of National Workshop cum Training on Bio-informatics and Statistics in Aquacultural Research, 07-10 February, CIFA, Bhubaneswar, pp. 264-275.
      15. Prusty, S. K.,  Mohapatra, P. K. J. and Mukherjee, C. K. (2005) “Growth of Shrimp Farming Industry in India- A System Dynamics Study”, National Conference on System Dynamics, Tezpur University, Assam, 4th and 5th of November, 2005.

    Awards

    Honours
    • Independent Director, Board of Odisha State Financial Corporation (OSFC) during 2020-2022.
    • “Professor M C Bora Memorial Award” for Best Student’s Paper received in the National Conference on System Dynamics held at Tezpur during 4-5 November 2005.
    • “Professor M C Bora Memorial Award” for Best Student’s Paper received in the National Conference on System Dynamics held at IPE, Osmania University, Hyderabad during 28-29 June 2007 at Hyderabad.
    • MHRD Scholarship Holder for M Tech (2002-2004) and PhD (2005-2008) at IIT Kharagpur.
    Consultancy Projects Undertaken
      1. Consultancy on “Training Need Analysis” of OMFED Sales Executive, 2021
      2. Consultant to a Consultancy on developing an “Indian Himalayan Region Tool for Future Scenario Building and Analysis” under the IUCN’s project “Himalayan for the Future”,  funded by IUCN (International Union for Conservation of Nature), 2021, August 10-August 30, 2021.
      3. Co-consultant on a project on DPR Preparation on Upgradation of Departmental Training Centres at Shillong, Tura, and Nongpoh, Meghalaya, 2015, Sponsored by: Dept. of Commerce, Meghalaya Government.
      4. Consultant to a consultancy on Understanding Container Dynamics at Jebel Ali Port-A System Dynamics Study, 2015.
      5. Co-consultant on a project on “Manpower Planning at MCCL (Mawmluh-Cherra Cements Ltd) Meghalaya”, 2011. Sponsored By: Manpower Planning at MCCL (Mawmluh-Cherra Cements Ltd)

    Research Projects Undertaken

        1. 2017: Third Party Evaluation of Schemes of MDoNER/NEC Projects-NLCPR, Client: Ministry of DONER/North Eastern Council, Status: Completed
        2. 2015: Completed an institute sponsored research project entitled “Schools as Engines of Education System: SEES” completed during 2015 sponsored by Institute Research Scheme (IRS) 2015 at IIM Shillong.
        3. 2009 (February-April): Appraisal of NREGA (National Rural Employment Guarantee Act) in the States of Meghalaya and Sikkim. (Project report submitted and published in August 2009
      Member of Editorial Board
      • Associate Editor, VILAKSHAN – XIMB Journal of Management[ISSN: 0973-1954], Emerald Publishing [2019-2021]
      • Editorial Board Member, International Journal of Training and Development (IJTD), John Wiley & Sons Ltd, Online ISSN:1468-2419
      • Editorial Board Member, International Journal of Business Analytics & Intelligence [ISSN Number: 2321-1857]
      • Editorial Board Member, IIMS Journal of Management Science [Print ISSN: 0976-030X & Online ISSN: 0976-173X] (Until 2019)

       

      Invited Lectures
      1. Delivered Two Online Sessions on “Use of System Dynamics in Decision Making” in an Online Refresher Course in Commerce and Management on a broad theme of “Decision Making in Disruptive Era”, Conducted by UGC-HRDC, Sambalpur University, Odisha – 768019, India during 16-29 Sep 2021.
      2. Delivered Two Online “Invited Lecture” on “Tools and Techniques for Data Collection, System Thinking and Modeling in Research,” in a Two Week Virtual International Workshop on “Research Methodology and Research Process in Social Sciences (A Faculty Development Programme) during July 20-August  02, 2021, Organised by IQAC, Women’s College, Shillong, Sponsored by ICSSR-NERC, Shillong, Meghalaya, India.
      3. Delivered an “Invited Lecture” in the Webinar on “What could be future way of Business in post covid-19” organized by the Parul Institute of Commerce, Parul University, Gujarat, India on 03 May 2020 at 04.00 pm. 
      4. Delivered an “Invited Lecture” in the National Webinar on “Modern Agricultural Technology: A Step Towards Rural Self-Reliance” organized by the Institute of Agriculture, Visva-Bharati (A Central University), Sriniketan, West Bengal, India during 12-14 June, 2020 with the aim to bring the modern Agricultural Technologies under focus for achieving rural self-reliance. 
      5. Delivered Invited Lecture at IASRI (Indian Agricultural Statistical Research Institute), New Delhi Dissemination cum Training Workshop on “Technology Forecasting methods with applications in agriculture under the Sub-programme on ‘Technology Forecasting’ in the programme “Visioning, Policy Analysis and Gender (V-PAGe)” under National Agricultural Innovation Project (NAIP) on: (a) GOS Tree Approach to Strategic Planning for Indian Shrimp Industry, (b) System Dynamics for Strategic Planning for Indian Shrimp Industry, and (c) Hands-on-session on GOS Tree approach
      6. Delivered Invited Lecture at KIIT during National Conference on Industrial Mathematics and Soft Computing during 26th and 27th May, 2012, Bhubaneswar on: “Modeling Fuzzy Decisions Using System Dynamics”