After making a career in industrial marketing spanning fourteen years, Soumya Sarkar took a break and completed the doctoral program (known as the Fellow Programme) in Marketing from Indian Institute of Management Calcutta. He had also completed his Post Graduate Diploma in Business Management (PGDBM) from IIM Calcutta. He is interested in research in Corporate branding, Reputation, Strategic marketing, Popular culture, and has papers in peer-reviewed journals like Journal of Strategic Marketing, Journal of Brand Management, Marketing Intelligence & Planning, Corporate Reputation Review, among others. He teaches Marketing Management, B2B Marketing and Sports & Entertainment Marketing courses in IIM Ranchi and has also taught previously in IIM Udaipur and XIM Bhubaneswar. He has conducted and taught in management development programmes on topics like sales, B2B marketing, marketing communications, and entrepreneurship. Soumya Sarkar is a Metallurgical Engineer from Jadavpur University and had worked in marketing, sales, research & development, and manufacturing in a global leader of welding products. During this tenure he had been a Product Manager for two diverse product lines, interfaced with field sales team for marketing inputs, interfaced with R&D for product development activities, and had handled end-to-end brownfield expansion and operations of an independent manufacturing line.