Prof. (Dr) Tamal Samanta is an Assistant Professor of Marketing at the Indian Institute of Management Ranchi. He holds a MBA from IIM Nagpur and PhD from IIM Lucknow. His areas of interest and research focus are primarily on the bottom of the pyramid marketing, subsistence markets, periodic markets, and small unorganized retail. His work has been published in international journals such as International Journal of Retail & Distribution Management, Journal of Retailing and Consumer Services, Qualitative Market Research: An International Journal, Journal of Global Marketing, Journal of Financial Services Marketing and conference proceedings such as Subsistence Marketplace Conference, Retail Institute Academic Conference and Macromarketing Conference.