Faculty | IIM Ranchi

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Ankur Jha

Assistant Professor (Grade – I)

Area:

Marketing

ankur.jha[at]iimranchi.ac.in

Qualifications

Ph.D. (IIM Lucknow)

About the Faculty

Dr. Ankur Jha is an assistant professor in the area of Marketing at Indian Institute of Management Ranchi. He has obtained her Ph.D. in Marketing Management from Indian Institute of Management Lucknow. He has published in peer reviewed journals, such as European Journal of Marketing, Journal of Cleaner Production, Journal of Social Marketing, Social Responsibility Journal and also has a number of conference presentations to his credit. His research interests lie in CSR, customer relationship management and sustainable development.

Teaching Areas

Customer Relationship Management

National/ International Teaching/ Research Experiences

Wartsila India Ltd.

Research Areas

Corporate Social Responsibility
Social Marketing

Current Research Interests:

Sustainability

Publications/ Articles/ Cases

- Krishna, K., Sivakumaran, B., Maheswarappa, S.S. and Jha, A. (2023), "Mind the game you set for better website patronage", European Journal of Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJM-04-2021-0247
- Jha, A., & Dash, S. B. (2023). Does doing good help employees perform well? Understanding the consequences of CSR on industrial sales employees. Journal of Cleaner Production, 383, 135337. https://doi.org/10.1016/j.jclepro.2022.135337
- Jha, A. (2022), "The value in doing good: perspective from the Indian manufacturing sector", Social Responsibility Journal, Vol. 18 No. 4, pp. 787-805. https://doi.org/10.1108/SRJ-09-2020-0352
- Chakraborty, A., & Jha, A. (2019). Corporate social responsibility in marketing: a review of the state-of-the-art literature. Journal of Social Marketing, Vol. 9 No. 4, pp. 418-446. https://doi.org/10.1108/JSOCM-01-2019-0005
- Dash, S., Saji K.B. Nair, Musarrat G., and Jha, A. (2017). Bibliography of Research in Marketing on Emerging Market Economies. Pearson Education India, 1-71 pages