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Dipanjan Kumar Dey
Dipanjan Kumar Dey
Assistant Professor (Grade – I)
Area:
  • Marketing Management

dipanjan.dey[at]iimranchi.ac.in

www.linkedin.com/in/dipanjan-dey-03547317


Qualifications
  • PhD (Icfai Foundation for Higher Education (IFHE) Hyderabad).
  • MBA (Marketing, IUD)
  • B.Tech (Chemical Technology, LIT Nagpur)
  • UGC NET (Management)

Teaching Areas

  • Consumer Behavior
  • Marketing Research
  • Product and Brand Management
  • Marketing Management

National/ International Teaching/ Research Experiences

  • Assistant Professor, Indian Institute of Management Ranchi. July 2021 - Present
  • Assistant Professor, Indian Institute of Technology Ropar. January 2017 – June 2021.
  • Assistant Professor, ICFAI Business School Hyderabad. March 2014 – December 2016.

Training & Consulting Areas:

  • Business Analytics
  • Marketing Research

Research Areas

  • Adoption and Usage of m-Apps
  • Marketing Sustainability
  • Global and Local Brands

Current Research Interests:

  • Impact of sustainability on branding
  • Digital Marketing in India

Professional Affiliation:

  • SAS Predictive Modeler (SAS Enterprise Miner)

Publications/ Articles/ Cases

Publications:
  • Srivastava, A., Dey, D.K. and Balaji, M.S., 2020. Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context. Journal of Product & Brand Management, available at: https://doi.org/10.1108/JPBM-03-2018-1782 (ABDC – A)
  • Mohanty, P.K. and Dey, D.K., 2020. Consumer-Brand Engagement With E-Commerce Market Place Brands. Journal of Electronic Commerce in Organizations (JECO), 18(3), pp.21-37 (ABDC – B)
  • Mohanty, P.K. and Dey, D.K., 2020. Consumer-Brand Engagement With E-Commerce Market Place Brands. Journal of Electronic Commerce in Organizations (JECO), 18(3), pp.21-37 (ABDC – B)
  • Chauhan, Y, Dey D. K. (2020). Does financial literacy affect the value of financial advice? A contingent valuation approach, Journal of Behavioral and Experimental Finance, Vol 25, available at: https://doi.org/10.1016/j.jbef.2020.100268 (ABDC - A)
  • Dey, D., Srivastava, A. (2017). Impulse Buying Intentions of Young Consumers from a Hedonic Shopping Perspective, Journal of Indian Business Research, Vol. 9 Issue: 4, pp.266-282, (Scopus Listed)
  • Chauhan, Y, Dey, D. K. (2017). Do female directors really add value in Indian firms? Journal of Multinational Financial Management, Vol. 42–43, pp.24-36, (ABDC – B)
  • Chauhan, Y, Rajya Lakshmi K., Dey, D. K. (2016). Corporate governance practices, self-dealings, and firm performance: Evidence from India. Journal of Contemporary Accounting & Economics, 12 (3): 274–289 (ABDC – A).
  • Chauhan, Y., Dey, D. K., Jha, R. R. (2016). Board structure, controlling ownership, and business groups: Evidence from India. Emerging Markets Review, 27 (2):63–83 (ABDC – A).
  • Srivastava,A., Dey,D. (2016). Brand analysis of global and local banks in India: a study of young consumers. Journal of Indian Business Research, 8(1): 4 – 18 (Scopus Listed)
  • Dey,D. (2015). Factors affecting the purchase intentions of young generation for branded apparels. Journal of the Textile Association, 76(1): 24-27(Scopus Listed)
  • Dey,D., Chauhan, Y., Chakraborti,R. (2015). Does advertising strategy matter in influencing mutual fund purchase? Journal of Financial Services Marketing, 20(1): 23–33 (ABDC – B)
  • Dey, D., Mishra, V. (2014). Determinants of Choice of Healthcare Services Utilization: Empirical Evidence from India. Indian Journal of Community Health26 (4):357 – 364 (Scopus Listed)
  • Dey, D. (2014).Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination. Indian Journal of Marketing, 44(9): 30 – 42 (Scopus Listed)
  • Case Studies:
  • Dey D. (2017). Indian Armed Forces Disaster Management Services in Kashmir Floods 2014: “Operation MeghRahat”—A Case of Transformative Service, Services Marketing Cases in Emerging Markets, pp 149-157, doi: 10.1007/978-3-319-32970-3_15
  • Chakraborti, R. & Dey, D. (2011). “Modern Cricket’s Dilemma: A Case on Experimental Design.” IBS Center for Management Research, Ref No. CLMISC/013
  • Seminars and Conference Presentations:
  • Consumer Cosmopolitanism and Global Brand Purchase - Role of Brand Associations and Materialism, Association for Consumer Research, Asia-Pacific Conference 2019, January 10-12, 2019, Indian Institute of Management Ahmedabad, India
  • Consumer Purchase of Global Brand in an Emerging Market - The 2019 Annual Conference of The Emerging Markets Conference Board (EMCB), January 6-8, 2019, IMT Ghaziabad, India.
  • Designing Sustainability Literacy Test for the present generation of undergraduates in an Indian HEI, 1st International Conference on Sustainability and Business – SUSBUS 2018, January 13-14, 2018, IIM Calcutta, Kolkata, India.
  • The role of brand credibility in influencing purchase intentions of global brands: Evidence from India, International Marketing Conference (MARCON) 2017, December 18-19, 2017, International Management Institute Kolkata, India.
  • Designing Sustainability Literacy Test for the present generation of undergraduates in an Indian Higher Education Institution (HEI), 5th PAN IIM World Management Conference, December 14-16, 2017, Indian Institute of Management Lucknow, Uttar Pradesh, India.
  • Global brands’ credibility and its impact on purchase intentions for Indian consumers, 4th International Marketing Conference Indian Institute of Management Calcutta December 22-24, 2016, Kolkata, India
  • Corporate governance practices, self-dealings, and firm performance: Evidence from India, 52nd Annual Conference of the Indian Econometric Society (TIES) Indian Institute of Management Kozhikode 4th -6th January, 2016, Kozhikode, India.
  • Brand Analysis of Global, Local and Public Sector Banks in India: An empirical investigation, Marketing Conference, Globalizing Brand India: opportunities and challenges, IIM Kashipur, April, 2015, Noida, India.
  • Strategizing Time Limited Promotional Offers on Purchase Intentions: An Experimental Design Study in Sports Context - paper presented at 6th IIMA Conference on Marketing in Emerging Economies, IIM Ahmedabad, January, 2015, Ahmedabad, India.
  • Predicting Human Activities of Daily Living from Smartphones - International Conference on Contemporary Thinking in Marketing, 2015; SP Jain Institute of Management and Research, February, 2015, Mumbai, India
  • Strategizing Time Limited Promotional Offers on Purchase Intentions: An Experimental Design Study in Sports Context, The 8th NASMEI Conference, Dec 2014, Chennai, India
  • Determinants of Choice of Healthcare Services Utilization: Empirical Evidence from India – Paper presented at the Doctoral Colloquium IIMA Conference on Marketing in Emerging Economies, Jan 2013, Ahmedabad, India.
  • Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B Markets, SAS Global Forum, April 2011, Las Vegas, USA.
  • Comparison of Probabilistic D Clustering & K Means Cluster in Customer Segment Profiling for B2B Markets, 22nd Annual Research Symposium, Oklahoma State University, February 2011, Stillwater, Oklahoma, USA.
  • SNC Vision Centers - rural Healthcare Services, International Conference on Health Systems Strengthening; May 2010, Chennai, India.

Awards

  • Visiting Scholar Scholarship 2010-11, Spears School of Business, Oklahoma State University
  • SAS Scholarship, SAS Global Forum, April 2011, LV, USA