Ph.D., IIT, Kharagpur, Industrial & Systems Engineering
Data Mining & Predictive Analytics
Social Media & Cognitive Analytics
Data Warehousing & Big Data Analytics
Text, Web & Social Network Analytics
Natural Language Processing
Business Analytics & Business Intelligence
Marketing Intelligence & Marketing Analytics
Management Information Systems
Human Resource Information Systems
Software Project Management
Soft Computing for Management
National/ International Teaching/ Research Experiences
Teaching Experience: IIT, Roorkee; Xavier Institute of Management, Bhubaneswar (XIMB)
Industry Experience: TATA Steel
Training & Consulting Areas:
Business Analytics using Data Mining
Six Sigma and Quality
Integrated Materials Management
Text Mining & NLP
Data Mining Applications and Algorithms
Retail Inventory Management
Current Research Interests:
Text Mining & NLP: Algorithms and Business Applications
Recommender Systems: Performance Optimization
Data mining applications and algorithms
Retail inventory management
Member, International Association of Engineers (IAENG)
Publications/ Articles/ Cases
Behera, R.K., Bala, P.K. & Ray, A. Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype. Information Systems Frontiers (2021).https://doi.org/10.1007/s10796-021-10168-y
Behera, R.K., Bala, P.K., Tata, S.V. and Rana, N.P. (2021), "Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach", International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-03-2021-0433
Shubhadeep Mukherjee, Rahul Kumar & Pradip Kumar Bala (2021). Managing a natural disaster: actionable insights from microblog data, Journal of Decision Systems. DOI: 10.1080/12460125.2021.1918045
Ray, A., Bala, P. K., & Rana, N. P. (2021). Exploring the drivers of customers’ brand attitudes of online travel agency services: a text-mining based approach. Journal of Business Research, 128(May), 391-404. https://doi.org/10.1016/j.jbusres.2021.02.028
Ray, A., Bala, P. K., Chakraborty, S., & Dasgupta, S. A. (2021). Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms. Journal of Retailing and Consumer Services, 59 (March), 102351. https://doi.org/10.1016/j.jretconser.2020.102351
Ray, A., & Bala, P. K. (2021). User generated content for exploring factors affecting intention to use travel and food delivery services. International Journal of Hospitality Management, 92(January), 102730. https://doi.org/10.1016/j.ijhm.2020.102730
Ray, A., Bala, PK, & Jain, R.(Accepted).Assessing the factors influencing continued use of online_food_delivery services and the impact on health: A multi-group analysis.International Journal of Services and Operations Management.
Ray, A., Bala, PK, & Jain, R. (Accepted). How can topic-modeling of user-reviews reshape market surveys? Exploring factors influencing usage intention of e-learning services through a novel multi-method approach. International Journal of Business Information Systems.
Kaur, P., Dhir, A., Ray, A., Bala, P.K. and Khalil, A. (2020), "Innovation resistance theory perspective on the use of food delivery applications", Journal of Enterprise Information Management, https://doi.org/10.1108/JEIM-03-2020-0091
Ray, A., Bala, P. K., & Dwivedi, Y. K. (2021). Exploring values affecting e-Learning adoption from the user-generated content: A consumption-value-theory perspective. Journal of Strategic Marketing, 29(5), 430-452. https://doi.org/10.1080/0965254X.2020.1749875
Arghya Ray, Pradip Kumar Bala & Yogesh K. Dwivedi (2020). Exploring barriers affecting eLearning usage intentions: an NLP-based multi-method approach, Behaviour & Information Technology, DOI: 10.1080/0144929X.2020.1849403
Ray, A., Bala, P. K., & Jain, R. (2021). Utilizing emotion scores for improving classifier performance for predicting customer's intended ratings from social media posts. Benchmarking: An International Journal. 28(2), 438-464. https://doi.org/10.1108/BIJ-01-2020-0004
Kumar, R., Mukherjee, S., Kumar, B., & Bala, P. K. (2021). Deriving wisdom from virtual investing communities: an alternative strategy to stock recommendations. Journal of Modelling in Management, 16(2), 668-688. https://doi.org/10.1108/JM2-09-2019-0229
Exploring values affecting e-Learning adoption from the user-generated-content: A consumption-value-theory perspective A Ray, PK Bala, YK Dwivedi, Journal of Strategic Marketing, 1-23, 2020
Behera, R. K., Bala, P. K., & Jain, R. (2020). A rule-based automated machine learning approach in the evaluation of recommender engine. Benchmarking: An International Journal, 27(10), 2721–2757. https://doi.org/10.1108/BIJ-01-2020-0051
Kumar, R., Bala, P. K., & Mukherjee, S. (2020). Improving recommendation quality by identifying more similar neighbours in a collaborative filtering mechanism. International Journal of Operational Research, 38(3), 321-342. https://doi.org/10.1504/IJOR.2020.107532
Kumar, R., Bala, P. K., & Mukherjee, S. (2020). A new neighbourhood formation approach for solving cold-start user problem in collaborative filtering. International Journal of Applied Management Science. 12(2), 118-141. https://doi.org/10.1504/IJAMS.2020.106734
Ray, A., Bala, P. K., Dasgupta, S. A., & Sivasankaran, N. (2020). Factors influencing adoption of e-services in rural India: perspectives of consumers and service providers. Journal of Indian Business Research, 12(2), 215-230. https://doi.org/10.1108/JIBR-11-2018-0295
Ray, A., Bala, P. K., Dasgupta, S. A., & Srivastava, A. (2020). Understanding the factors influencing career choices in India: from the students’ perspectives. International Journal of Indian Culture and Business Management, 20(2), 175-193. https://doi.org/10.1504/IJICBM.2020.105641
Ray, A., & Bala, P.K. (2020). Social media for improved process management in organizations during disasters. Knowledge and Process Management, 27(1), 63-74. https://doi.org/10.1002/kpm.1623
Ray, A., Dhir, A., PK Bala, & Kaur, P. (2019). Why do people use food delivery apps (FDA)? A uses and gratification theory perspective. Journal of Retailing and Consumer Services, 51(November), 221-230. https://doi.org/10.1016/j.jretconser.2019.05.025
Behera, R. K., Bala, P. K., & Dhir, A. (2019). The emerging role of cognitive computing in healthcare: A systematic literature review. International Journal of Medical Informatics, 129 (September), 154-166. https://doi.org/10.1016/j.ijmedinf.2019.04.024
Ray A., Bala, P. K., & Dasgupta, S.A. (2019). Role of authenticity and perceived benefits of online courses on technology based career choice in India: A modified technology adoption model based on career theory. International Journal of Information Management, 47(August), 140-151. https://doi.org/10.1016/j.ijinfomgt.2019.01.015
Ray, A., & Bala, P. K. (2019). Predicting User Motivation Towards Retention of e-Services: An NLP-based Approach. International Journal of Business and Administrative Studies, 5(1), 1–8. https://doi.org/10.20469/ijbas.5.10001-1
Srivastava, A., Bala, P. K., & Kumar, B. (2017). Transfer learning for resolving sparsity problem in recommender systems: human values approach. Journal of Information Systems and Technology Management, 14(3), 323-337. http://dx.doi.org/10.4301/s1807-17752017000300002
Kumar, R., & Bala, P. K. (2017). Recommendation engine based on derived wisdom for more similar item neighbors. Information Systems and E-Business Management, 15(3), 661–687. https://doi.org/10.1007/s10257-016-0322-y
Mukherjee, S., & Bala, P. K. (2017). Gender classification of microblog text based on authorial style. Information Systems and E-Business Management, 15(1), 117–138. https://doi.org/10.1007/s10257-016-0312-0
Kumar, B., Srivastava, A., & Bala, P. K. (2016). Cosine based latent factor model for precision oriented recommendation. International Journal of Advanced Computer Science and Applications, 7(1), 451–457. https://doi.org/10.14569/ijacsa.2016.070161
(ii) As Book Chapter:
Ashraf, S. A., Javed, A. F., Bala, P. K., & Chakraborty, S. (2021). Super learners for fake review detection. In D. Chanda, A. Sengupta, & D. Mohanti (Eds.), Business Research and Innovation (pp. 1-14). Excel India Publishers.
Ray A., & Bala, P. K.(2021) Innovative distribution and delivery of food; In Food Technology Disruptions, Edited by Charis M. Galanakis Galanakis Laboratories, Chania, Greece Food Waste Recovery Group, Vienna, Austria, 213-246, Academic Press, An imprint of Elsevier
Ray A., & Bala, P. K.(2020) An NLP-Based Cryptosystem to Control Spread of Fake News Through Social-Media. In: Das H., Pattnaik P., Rautaray S., Li KC. (eds) Progress in Computing, Analytics and Networking. Advances in Intelligent Systems and Computing, vol 1119. Springer, Singapore.
Ray A.,& Bala P.K., Dasgupta S.A. (2020) Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing. In: Rana N. et al. (eds) Digital and Social Media Marketing. Advances in Theory and Practice of Emerging Markets (pp. 163-174). Springer, Cham
Ray, A., & & Bala, P. K. (2019) Use of NLP and SEM in determining factors for e-service adoption. In Y. Akgül (Ed.), Structural equation modelling approaches to e-service adoption (pp. 38-47). Pennsylvania, United States: IGI Global.
(iii) In conference proceedings:
Srivastava A., & Bala, P. K. (2018). Diffusing Indian Vedic Philosophy for Transfer Learning in Artificial Intelligence Systems for Personalised Recommendation. Proceedings of 6th International Conference on Business Analytics and Intelligence (ICBAI) 2018, Dec. 20-22, 2018, Indian Institute of Science, Bangalore
Behera, R., & Bala, P. K. (2018). Turning data into actionable information for business performance measurement using 3rd wave of storytelling via scorecard and dashboard. Proceedings of 6th International Conference on Business Analytics and Intelligence (ICBAI) 2018, Dec. 20-22, 2018, Indian Institute of Science, Bangalore.
Ray, A. & Bala, P. K. (2019). Understanding the uses and gratifications valued by customers through an NLP-based approach. Proceedings of International Conference on Business Analytics and Intelligence (ICBAI) 2019, Dec., 2019, IIM, Bangalore, Track 23, sl. No. 2
Kumar, B.& Bala, P. K. & Ray, A. (2019). User-item-context interacting for enhancing eCommerce data management. Proceedings of International Conference on Business Analytics and Intelligence (ICBAI) 2019, Dec. 2019, IIM, Bangalore, Track 16, sl. No. 3
(iv) Papers presented in conference:
Aariz Faizan Javed, Pradip Kumar Bala, Shibashish Chakraborty (2020).Entrepreneurship-Why are fresh management graduates reluctant to take entrepreneurship as their career option.22nd Annual Convention of the Strategic Management Forum at IIM Ranchi,December 21-23, 2020
(i) In International Journals:
Pradip Kumar Bala, Shamik Sural & Rabindra Nath Banerjee (2010). Association rule for purchase dependence in multi-item inventory, Production Planning & Control, 21:3, 274-285, https://doi.org/10.1080/09537280903326578
Bala, P. K. (2012). An inventory replenishment model under purchase dependency in retail sale. International Journal of Computer Applications, 37(10), 43-48. 10.5120/4648-6722
Bala, P.K.: Mining Association Rules for Selective Inventory Control, Journal of Academy of Business & Economics, vol. 8, no. 2, 2008, pp. 75-85.
Bala, P.K, Banerjee, S.: Multi-Item Inventory Modeling with Level and Price Dependency, International Journal of Business Strategy, vol. 8, no. 1, 2008, pp. 43-52.
Bala, P.K.: Retail Inventory Management with Purchase Dependencies, Engineering Letters, vol. 16, no.4, 2008, pp. 545-549.
Bala, P.K.: Depicting Purchase Dependency in Retail Management: A Data Mining Approach, International Journal of Recent Trends in Engineering, vol. 3, no.2, 2009, pp. 1-5.
Bala, P.K.: A Distance-Based Approach for Mining Changes in Purchase Behavior in Retail Sale, International Journal of Computer Applications, vol. 1, no. 5,2010, pp. 74-78.
Bala, P.K.: Lot-sizing Rules for Inventory Replenishment under Purchase Dependency, Review of Business Research, vol. 10, no. 2, 2010.
Bala, P.K.: Review on Retail Inventory Management with Purchase Dependency, International Journal of Recent Trends in Engineering, vol. 3, no.2, 2009, pp. 84-88.
Bala, P.K.: A technique for mining generalized quantitative association rules for retail inventory management, International Journal of Business Strategy, vol. 8, no. 2, 2008, pp. 114-127.
Bala, P.K.: Purchase-driven Classification for Improved Forecasting in Spare Parts Inventory Replenishment, International Journal of Computer Applications, vol.10 no.9, 2010, pp. 40-45.
Patra, S.K., Bala, P.K. and Ratha, P.C.: An economic order quantity model for deteriorating items with increasing time-varying demand and cost, Journal of Modern Mathematics and Statistics, vol. 4, no. 2, 2010, pp. 63-67
Bala, P.K. and Bala, C.: Database designing for mining purchase dependency, European Journal of Management, vol. 11, no. 3, 2011
Bala, P.K.: Identification of purchase dependencies in retail sale, International Journal of Strategic Management, vol. 8, no. 2, 2008, pp. 75-83.
Bala, P. K. And Xavier, M. J.: Purchase dependency based demand forecasting in improved spare parts inventory management, International Journal of Research in Management, Economics and Commerce, Volume2, Issue 11, 2012, pp. 18-28.
Bala, P. K, & Xavier, M. (2013). Classification based forecasting for improved inventory management. International Journal of Strategic Management, 13(1), 115-122. https://doi.org/10.18374/ijsm-13-1.13
Kumari, A., Prasad, U., & Bala, P.K. (2013). Retail forecasting using neural network and data mining technique: a review and reflection. International Journal of Emerging Trends & Technology in Computer Science, 2(6), 266-269.
Jain, M., & Bala, P. K. (2013). Disparity in consumption of highly nutritious food among rural households in India: data mining approach. International Journal of Computer Applications. 79(4), 40-45. https://doi.org/10.5120/13732-1529
Kumar, B., & Bala, P. K. (2013). Data mining approach for multi-item inventory replenishment model under purchase dependency. International Journal of Business Research, 13(2), 29-34. https://doi.org/10.18374/IJBR-13-2.3
Jain, M., & Bala, P. K. (2013). Data mining for social research: a study of nutritious food consumption of Indian households. International Journal of Innovative Research and Development. 2(12), 40-45.
Varma, N., & Bala, P. K. (2017). A long desired self-learning system to aid big data business social media consumption. Journal of Academy of Business and Economics, 17(4), 103-114. http://dx.doi.org/10.18374/JABE-17-4.11
Bala, P.K.: Data Mining for Retail Inventory Management, Advances in Electrical Engineering and Computational Science, LNEE Series (Ao-Gelman Eds.), vol. 39, 2009, Springer, Netherlands, pp. 587-598.
Bala, P.K., Sural, S., Banerjee, R.N.: Data Mining in the Soft Computing Paradigm, "Encyclopaedia of Data Warehousing & Mining", Ed. John Wang (Montclair State University, USA,), pp. 272-277 (2005), Idea Group Publishing (IGI Global), Hershey, PA, USA
Bala, P.K.: Mining Quantitative Association Rule for Intelligent Business Decision, Enterprise Systems and Business Process Management: Global Best Practices, Macmillan Advanced Research Series, 2008, pp. 187-201.
Anand, S., Bala, P. K. and Mohapatra, S.: e-microfinance: A cognitive 'Just' rural brand model. Technology and Innovation in Marketing, Allied PublishersPvt. Ltd. ISBN: 13: 978-81-8424-308-6. pp. 59-67.
(iii) In International Peer Reviewed Conference Proceedings: 18 papers
Bala, P.K.: Mining Quantitative Association Rule for Intelligent Business Decision: International Conference on Enterprise Systems, ICES-2008, organized by GDBS, USA and MDI, Gurgaon, Jan. 10-12, 2008-(Published in edited book)
Bala, P.K.: Consumer Insight Mining for Retail Multi-Item Inventory Modeling: World Congress on Engineeering WCE - 2008, London, UK, July 02-04, 2008, organized by International Association of Engineers (IAENG), published in "Lecture Notes in Engineering and Computer Science, WCE 2008", Volume II, pp. 1193-1196. (Nominated for "Best Paper Award" and awarded "Certificate of Merit", equivalent to the second best)
Bala, P.K.: Exploring Various Forms of Purchase Dependency in Retail Sale, World Congress on Engineering & Computer Science, WCECS -2008, San Francisco, USA, Oct. 22-24, 2008, organized by International Association of Engineers (IAENG), published in "Lecture Notes in Engineering and Computer Science, WCECS 2008", pp. 1101-1104. (Nominated for "Best Paper Award")
Bala, P.K.: A Technique for Mining Negative Association Rules, Compute 2009 (Annual International Conference of ACM, Bangalore), Jan. 9-10, 2009, to be published in the conference proceedings (in ACM Digital Library)
Bala, P.K.: A data mining model for investigating the impact of promotion in retailing, Proceedings of IEEE International Advanced Computing Conference, IACC-2009, Mar. 6-7, 2009, Patiala, India, ISBN: 978-981-08-2465-5, pp. 789-793.
Anand, S., Bala, P.K. and Mohapatra, S.: e-microfinance: A cognitive 'Just' rural brand model. International Conference on Technology and Innovation in Marketing (ICTIM-2008) organized by Inderscience and IMT-Ghaziabad, Apr. 18-19, 2008 (published in edited book)
Bala, P.K.: Mining Changes in Purchase Behavior in Retail Sale with Products as Conditional Part, "Proceedings of IEEE International Advanced Computing Conference, IACC-2010", Feb. 19-20, 2010, Patiala, India, pp. 78-81.
Bala, P.K.: Decision tree based demand forecasts for improving inventory performance, "Proceedings of IEEE International Conference on Industrial Engineering & Management, IEEM-2010", Dec. 7-10, 2010, Macau, pp. 1926-1930.
Bala, P.K.: An innovative algorithm for clustering retail items, "IEEE Proceedings of International Conference, SOCPAR-2010, Cergy Pontoise, France, Dec. 7-10, 2010, pp. 208-213.
Bala, P. K. and Xavier, M. J.: Purchase dependency based demand forecasting in improved spare parts inventory management, 4th International Conference on IT & Business Intelligence, ITBI-2012, Nov. 23-25, 2012, Bhubaneswar, India. pp. 10.
Bipul Kumar, P.K.Bala and Abhishek Srivastava: Enhancing recommender systems accuracy by using user-items latent features similarity, 2015 Harvard Academic conference, organized by WEI, Boston, USA, 8-10 June, 2015
Bipul Kumar and Abhishek Srivastava, P.K.Bala: AN IMPROVISED LATENT FACTOR MODEL FOR MORE EFFICIENT RECOMMENDER SYSTEMS, Int'l Conference for Academic Disciplines, Boston, USA, 26-29 May, 2015
Bipul Kumar, P.K.Bala: List wise Ranking using Cosine Based Latent Factor Model, International Conference on Big Data and Knowledge Discovery, 09-11 March-2016, Bangalore
R Kumar,N Varma, A Srivastava and PK Bala: A Framework for Simple, Secure and Cost Effective Online Voting System, Proceedings of the 15th European Conference on eGovernment 2015: ECEG 2015, 158
Nitin Varma Pradip K Bala: Context Development For Internet Security In The Big Data Analytics World, Conference in Indian Institute of Management, Ahmedabad
Rahul Kumar, Pradip Kumar Bala and Shubhadeep Mukherjee: A new neighborhood formation approach in collaborative filtering, Fourth International Conference on Business Analytics and Intelligence (ICBAI) , 2016 , IISc., Bangalore, India - 18th Dec to 21st Dec, 2016
Shubhadeep Mukherjee, Pradip Kumar Bala and Rahul Kumar: Analyzing Customer Sentiments and Service Quality Gaps in IT Service Settings, Fourth International Conference on Business Analytics and Intelligence (ICBAI) , 2016 , IISc., Bangalore, India - 18th Dec to 21st Dec, 2016
Shubhadeep Mukherjee, Pradip Kumar Bala: Customer Sentiment Analysis for IT Service Settings, 2nd Los Angeles International Business and Social Science Conference 2016, Los Angeles, USA - 28th Oct to 30th Oct, 2016
(iv) Other Research Papers Presented (Proceedings not published for the conference): 5 papers
Mohapatra, S., Bala, P.K., Advancement towards world-class healthcare systems in India, Fifth Conference of Indian Association for Social Sciences and Health (IASSH) on Millennium Development Goals (MDGs) & Health, 7-9th April 2008, Bhubaneswar, India.
Rajiv Kumar, P.K.Bala, Nitin Varma and Abhishek Srivastava: 15th European Conference on eGovernance (ECEG 2015), Portsmouth (UK), June 18-19, 2015
Nitin Varma, Pradip Kumar Bala: Context Development For Internet Security In The Big Data Analytics World, 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence, IIM Ahmedabad, April 11-12, 2015, organized by IIM Ahmedabad
Bipul Kumar , P. K. Bala and Abhishek Srivastava: Enhancing recommender systems accuracy by using user-items latent features similarity, 2015 Harvard Academic conference, organized by WEI, Boston, USA, 8-10 June, 2015
Abhishek Srivastava, P.K.Bala and Bipul Kumar: AN IMPROVISED LATENT FACTOR MODEL FOR MORE EFFICIENT RECOMMENDER SYSTEMS, Internationall Conference for Academic Disciplines, Boston, USA, 26-29 May, 2015
PMT Prize for excellent performance in M.Tech. in IIT, Kharagpur
"Certificate of Merit" for one research paper in World Congress of Engineering - 2008, London, UK
Best Professor Award in Operations Management in World Congress Of Education, 2013