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Shibashish Chakraborty
Shibashish Chakraborty
Associate Professor
  • Marketing Management


  • Ph.D, Jadavpur University, Kolkata.
  • MBA, Symbiosis Institute of Business Management, Pune.
  • MSc, Indian Institute of Technology, Bombay.

Teaching Areas

  • Services Marketing
  • Sales & Distribution Management
  • Marketing Management

National/ International Teaching/ Research Experiences

He has taught at TMC Business School (TMC Int’l Holdings Ltd) in Singapore, ICFAI Business School (IBS), Kolkata and Symbiosis Institute of Business Management, Poona and has worked for reputed companies like Godrej GE Appliances Ltd in India.

Training & Consulting Areas:

  • Sales and Distribution Management

Research Areas

  • Areas of research interest include Services Marketing and Sales and Distribution Management.

Current Research Interests:

  • Customer Insights of Mobile Network Providers.

Publications/ Articles/ Cases

  • Why customers make mobile payments? Applying a means-end chain approach (2020). Marketing Intelligence & Planning, Emerald Publishing, Co Author: Raja Sankaran. Online:DOI 10.1108/MIP-12-2019-0622
  • Factors impacting mobile banking in India: Empirical approach extending UTAUT2 with Perceived Value and Trust (2020) ) IIM Kozhikode Society & Management Review. Co Author: Raja Sankaran Status: Accepted
  • Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms (2020). Journal of Retailing and Consumer Services, Co Authors: Arghya Ray, Pradip Kumar Bala, Shilpee A. Dasgupta. Online:
  • Do Women Directors Impact the Risk and Return of Indian Banks?(2020) IIM Kozhikode Society & Management Review Co Authors: Ankur Shukla, Narayanasamy Sivasankaran, Prakash Singh, Ayyaluswamy Kanagaraj. Online: DOI 10.1177/2277975220938013
  • Auxiliary flexibility in healthcare delivery system: an integrative framework and implications. Global Journal of Flexible Systems Management,Volume 19, No.2, 2018, pp 173-186. Co-Authors Pradeep Kumar, Sasadhar Bera & Tanusree Dutta.
  • An examination of the association between service convenience flexibility in healthcare delivery systems and patient satisfaction. South Asian Journal of Management, Volume 24, No.4, 2017, pp 35-54. Co-Authors Pradeep Kumar & Sasadhar Bera.
  • Structural Equation Modelling of Determinants of Customer Satisfaction of Mobile Network Providers: Case of Kolkata, India, IIMB Management Review, Volume 26, No. 4, 2014, pp 234-248. Co-author: Kalyan Sengupta
  • An Exploratory Study on Determinants of Customer Satisfaction of Leading Mobile Network Providers - Case of Kolkata, India, Journal of Advances in Management Research, Volume 10, No 2, 2013, pp 279-298.Co-author: Kalyan Sengupta
  • A Study on Customer Profiling of Mobile Phone Service Providers in Emerging Markets- Case of Kolkata, India, Management and Labour Studies, Volume 34,Number 4, November 2009, pp.488-517. Co author: Kalyan Sengupta.
  • Study of Relationship of Demographic factors with Brand Choice and Brand Switching of Customers of Mobile Phone Service Providers in Kolkata, Management and Labour Studies, Volume 33, Number 1, February 2008, pp.28-52. Co author: Kalyan Sengupta.
  • Study of Important Aspects Affecting Consumer Choice of Mobile Phone Service Providers, Management and Labour Studies, Volume 31, Number 4, November 2006, pp.309-331. Co author: Dilip Kumar Chakraborty.