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T Sai Vijay
T Sai Vijay
Assistant Professor (Grade – I)
Area:
  • Marketing Management

t.svijay[at]iimranchi.ac.in


Qualifications
  • Fellow (Marketing) IIM Raipur
  • MBA from SSSIHL
  • M.Sc. from SSSIHL
  • B.Sc.(Hons) from SSSIHL

Teaching Areas

  • Marketing Management
  • Marketing Research
  • Retail Management
  • Consumer Behaviour

National/ International Teaching/ Research Experiences

  • Assistant Professor, IMT Nagpur
  • Assistant Professor, SSIPMT Raipur
  • Research Assistant, IBSCDC Hyderabad
  • Assistant Professor, SSGI Bhilai

Research Areas

  • Online Consumer Reviews
  • Online Consumer Behaviour
  • Impulse Buying Behaviour
  • Consumer Mobile App Behaviour

Current Research Interests:

  • Online Consumer Reviews Impact of online reviews on various facets of consumer buying behaviour
  • Impulsiveness through mobile apps

Publications/ Articles/ Cases

    Referred Journals:
  • T Sai Vijay, Sanjeev Prashar and Chandan Parsad, “Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour”, Benchmarking: An International Journal. Online. https://doi.org/10.1108/BIJ-06-2020-0332
  • Nilesh Arora, Sanjeev Prashar, T Sai Vijay and Chandan Parsad, “Measuring personality Congruency effects on consumer brand intentions in celebrity-endorsed brands”, Journal of Consumer Marketing. Online. https://doi.org/10.1108/JCM-02-2020-3634.
  • Priyanka Gupta, Sanjeev Prashar, T Sai Vijay and Chandan Parsad, “Examining the Influence of Antecedents of Continuous Intention to Use an Informational App: The Role of Perceived Usefulness and Perceived Ease of Use”, International Journal of Business Information Systems, 36(2), 270-287, 2021.
  • Sanjeev Prashar, Priyanka Gupta, Chandan Parsad and T Sai Vijay, “Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique”, Journal of Electronic Commerce in Organizations,19(1), 43-64, 2021.
  • T Sai Vijay, Sanjeev Prashar and Sumeet Gupta, “An Examination of the Role of Review Valence and Review Source in varying consumption contexts on Purchase Decision”, Journal of Retailing and Consumer Services, 52(1), 560-578, 2020.
  • Chandan Parsad, Sanjeev Prashar and T Sai Vijay, “Comparing Between Product-Specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency?” Asian Academy of Management Journal, 24(2), 41-61, 2019.
  • Nilesh Arora, Sanjeev Prashar, Chandan Parsad and T Sai Vijay, “Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: Comparative study of high and low involvement product”, Asian Academy of Management Journal, 24(2), 113-142, 2019
  • Nilesh Arora, Sanjeev Prashar, Chandan Parsad and T Sai Vijay, “Influence of Celebrity Factors, Consumer Attitude and Involvement on Shoppers’ Purchase Intention using Hierarchical Regression”, Decision, 46(3), 179-195, 2019.
  • Sanjeev Prashar, Priyanka Gupta, Chandan Parsad and T Sai Vijay, “Examining the Impact of Mobile App Features on Impulsiveness: The Moderating Role of Pay More Get More Promotion”, International Journal of Mobile Communications. 17(5), 560-578, 2019.
  • T Sai Vijay, Sanjeev Prashar and Chandan Parsad, “Shoppers’ Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement”, Journal of Electronic Commerce in Organizations, 17(3), 2019.
  • Chandan Parsad, Sanjeev Prashar, and T Sai Vijay, “Role of In-store Atmospherics and Impulse Buying Tendency on Post-purchase Regret”, Journal of Business and Management. 25(1), 1-24, 2019.
  • Chandan Parsad, Sanjeev Prashar and T Sai Vijay, “Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model”, International Journal of Strategic Decision Sciences, 10(2), 2019.
  • Sanjeev Prashar, Harvinder Singh, Chandan Parsad and T Sai Vijay, “Segmenting Indian shoppers on mall attractiveness factors”, International Journal of Services Technology and Management, 25(1), 18-35, 2019.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, “Women entrepreneurship in India: a review of barriers and motivational factors”, International Journal of Entrepreneurship and Innovation Management, 22(3), 206-218, 2018.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, Clustering E-shoppers on the basis of Shopping Values and Web Characteristics, Journal of Global Information Management (JGIM), 27(2), 2019.
  • T Sai Vijay, Sanjeev Prashar and Vinita Sahay, The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction, Journal of Theoretical and Applied Electronic Commerce Research, 14(1), 1-15, 2019.
  • T Sai Vijay, Sanjeev Prashar and Sumeet Gupta, Intention to Provide Online Reviews: An Expectation-Confirmation Model with Review Involvement, Pacific Asia Journal of the Association for Information Systems, 10(2), 25-54, 2018.
  • Vivek Roy, T Sai Vijay and Chandan Parsad, Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India, Journal of Consumer Behaviour, 15(1), 25-33, 2018.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, Predicting Online Buying Behaviour: A Comparative Study Using Three Classifying Methods, International Journal of Business Innovation and Research, 15(1), 62-78, 2018.
  • Sanjeev Prashar, Chandan Parsad, and T Sai Vijay, In-store Stimuli and Impulsive Buying Behaviour, International Journal of Strategic Decision Sciences, 9(3), 2018.
  • Sanjeev Prashar, Priyanka Gupta, T Sai Vijay, and Chandan Parsad, Predicting Shoppers' Continuous Buying Intention Using Mobile Apps, International Journal of Strategic Decision Sciences, 9(3), 2018.
  • Sanjeev Prashar, Chandan Parsad and T Sai Vijay, Leveraging Neural Networks Technique for Predicting Impulsive Buying: An Empirical Study in India, International Journal of Manufacturing Technology and Management, 31(6), 494-510, 2017.
  • Sanjeev Prashar, Harvinder Singh, Chandan Parsad and T Sai Vijay, Predicting Indian shoppers mall loyalty behaviour using neural networks technique, Vikalpa: The Journal for Decision Makers, 42(4), 234-250, 2017.
  • Chandan Parsad, Sanjeev Prashar and T Sai Vijay, Understanding Nature of Store Ambiance and Individual Impulse Buying Tendency on Impulsive Purchasing Behaviour: An Emerging Market Perspective, Decision, 44(4), 297-311, 2017.
  • T Sai Vijay, Sanjeev Prashar and Chandan Parsad, Online Shoppers' Satisfaction: The Impact of Shopping Values, Website Factors and Trust, International Journal of Strategic Decision Sciences, 8(2), 52-69, 2017.
  • T Sai Vijay, Sanjeev Prashar, Chandan Parsad and Mukesh Kumar, An Empirical Examination of the Influence of Information and Source Characteristics on Consumers Adoption of Online Reviews, Pacific Asia Journal of the Association for Information Systems, 9(1), 75-94, 2017.
  • Sanjeev Prashar, T Sai Vijay, Harvinder Singh and Chandan Parsad, Typology of Indian e-buyers: Clustering on the Basis of Online Shopping Motives, World Review of Science, Technology and Sustainable Development, 13(1), 3-17, 2017.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, Effects of Online Shopping Values and Website cues on purchase behaviour: A study using S-O-R Framework, Vikalpa: The Journal for Decision Makers, 42(1), 1-18, 2017.
  • Sanjeev Prashar, Chandan Parsad and T Sai Vijay, Segmenting Young Indian Impulsive Shoppers, Journal of International Consumer Marketing, 29(1), 35-47, 2017.
  • T Sai Vijay, Sanjeev Prashar and Chandan Parsad, Role of shopping values and web atmospherics in e-satisfaction and repurchase intention, Journal of Internet Commerce, 16(1), 32-52, 2017.
  • Sanjeev Prashar, Sumeet Gupta, Harvinder Singh, T Sai Vijay, and Chandan Parsad, Clustering Shoppers by Mall Experience for Emerging Indian City, Asian Academy of Management Journal, 21( 2), 53-73, 2016.
  • Sanjeev Prashar, Chandan Parsad and T Sai Vijay, Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers Discriminative Ability, International Journal of Strategic Decision Sciences, 7(2), 40-56, 2016.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, Predicting Online Buying Behaviour among Indian Shoppers using Neural Networks Technique, International Journal of Business and Information, 11(2), 175-198, 2016.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, Segmenting Online Shoppers: A Study of Consumers Web Portal Selection Motivations for E-shopping, Asian Academy of Management Journal, 21(1), 27-46, 2016.
  • Sanjeev Prashar, Chandan Parsad and T Sai Vijay, Application of Neural Networks Technique in Predicting Impulse Buying among Shoppers in India, Decision, 42(4), 403-417.
  • Sanjeev Prashar, Chandan Parsad, T Sai Vijay and Vinita Sahay, Impulsive buying structure in retailing: An interpretive Structural modeling approach, Journal of Marketing Analytics, 3(4), 215-233, 2015.
  • Sanjeev Prashar, Chandan Parsad and T Sai Vijay, Factors prompting impulse buying behaviour: study among shoppers in India, International Journal of Indian Culture and Business Management, 11(2), 219-244, 2015.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal, International Journal of E-Business Research, 11(1), 35-55, 2015.
  • Sanjeev Prashar, T Sai Vijay and Chandan Parsad, Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal, International Journal of E-Business Research, 11(1), 35-55, 2015 (Scopus, ESCI Indexed).
  • Manpreet Singh, T Sai Vijay and Subhash Jha, Corporate Governance Mechanisms and Firm Performance: A Survey of Literature, The IUP Journal of Corporate Governance, 8(1), 7-21, 2009.
  • Case Studies:
  • T Sai Vijay, Sanjeev Prashar and Vinita Sahay, “Ola Acquired TaxiForSure: Post-Takeover Dilemma”, Vikalpa: The Journal for Decision Makers, 45(1), 42-50, 2020.
  • T Sai Vijay, Sanjeev Prashar and Vinita Sahay, KAPS Ice Cream: Should it Enter the Premium Segment? Ivey Publishing, September, 2016. (Listed by HBR Case Studies, HBR Product no: W16559-PDF-ENG).
  • Rashmi Agrawal, Sanjeev Prashar, Harvinder Singh, Chandan Parsad, T Sai Vijay, IPhone4 Relaunch: An Apple iPhone Case Story. Case Centre, Case Reference no. 514-123-1 (2014).
  • Nagendra Chowdary, T Sai Vijay, Saradhi Kumar, Indian Automobile Industry: Is it going to be the Global Small Car Hub? Case Centre, Case Reference no. 210-033-1 (2010).
  • Nagendra Chowdary, T Sai Vijay, P Vidya Sagar, Indian Consumer Market: India Emerges, Indian Consumers Surge. Case Centre, Case Reference no. 510-018-4 (2010)
  • Nagendra Chowdary, T Sai Vijay, P Vidya Sagar, Apple iPhone in India: Emotionally Connected vs. Product-Price Performance Disconnected. Case Centre, Case Reference no. 310-041-1 (2010).
  • T Sai Vijay, P Vidya Sagar, Nagendra Chowdary, Online Shopping Behavior: Indian vs. International Consumers. IBS Case Development Centre, Case Code: CSB0029 (2010).
  • International/ National Conferences:
  • Customer segmentation revisited: The case of the e-tailing industry in emerging market, 19th International Conference on Service Management, WASET, June 2017.
  • Impulse Buying Behaviour: I Love but I Hate, at 7th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management Ahmedabad, January 2017.
  • Business School Students: Behavior and Usage of Social Media, International Conference on Social Media, Indian Institute of Management (IIM) Raipur, January 2014.
  • Reverse Supply Chain for Collection & Recycling of Used Batteries  of Indian Consumers, Awareness & Practices, International Conference on Issues and Challenges in Supply Chain Management, Banaras Hindu University, March 2008.
  • Alliances: A Step towards Stability in Market, The IES finance conference, Mumbai, December 2007.
  • Reverse supply chain management of products with special reference to used batteries, Techno vision  National level technical conference, Shri Shankaracharya Institute of Management and Technology, Bhilai, 2007.