IIM Ranchi, ABVCLPG hosts webinar on “Social Entrepreneurs, Theme: Vocal for Local”
Atal Bihari Vajpayee Centre for Leadership, Policy and Governance (ABVCLPG), under the aegis of IIM Ranchi conducted a webinar titled “Social Entrepreneurs, Theme: Vocal for Local”. Mr. Virendra Kumar, Founder, Maati Ghar and Ms. Alka Singh, Marketing Head, Avika Online were the speakers for the event.
The webinar discussed how entrepreneurs living and working at the bottom of the pyramid overcome challenges and created successful ventures. These barefoot entrepreneurs aim at empowering tribal artisan’s.
Honourable Director Shailendra Singh provided a brief introduction to the ABVCLPG Centre and welcomed the speakers. He said that the centre is attracting personalities from various walks of life in the fields of leadership, policy and governance. The centre has been instrumental in the growth of social entrepreneurs. This webinar will benefit people from Jharkhand so that more and more people are inclined towards social entrepreneurship.
Mr. Virendra Kumar, Founder of Maati Ghar, aims in preserving and promoting traditional paintings (Sohrai, Khovar, Paitkar, Jadupatua) and empowering traditional artisans of Jharkhand. He said that the art forms and artists are in very nascent stage in Jharkhand. Jharkhand paintings are not famous as compared to other states. Because they are not given the platform they need. They got to know about Sohrai paintings 3 years ago when Prime Minster Narendra Modi spoke about it, when he visited Hazaribagh.
Similarly, other paintings are not known. They have the tremendous potential to be flag bearers like Madhubani paintings. The venture Maati Ghar promotes the paintings through online media and exhibitions. They are also training students in this art form. Students in schools are learning these paintings in traditional styles and not using acrylic or any another artificial colours. They are doing it in the natural way like rubbing stones and extracting colours from flowers.
Ms. Alka Singh, Marketing Head, Avika attempts to bring economic empowerment to rural women in Jharkhand by providing them a platform for selling madhubani painting, hand embroidery on apparels, zardozi work on apparels and organic food products such as dairy, fresh milk, honey, vermicompost for all plants.
They are now working with 3000 rural women. She mentioned the issues that rural artisan are facing. Few of the issues are:
The quality and cost of the product is high as compared to plastic and other synthetic products, each product is made by an individual, so replication is not possible, online selling is not prevalent because rural women are not trained enough to sell online, marketing and branding the product is negligible by rural artisan’s. The last point is the mudra loans provided by banks is not sufficient to sustain themselves.
The webinar was concluded with Q & A. To conclude, to remove the impediments if we Indians adopt the mantra ‘vocal for local ‘then many Indian products can become truly global. So, let’s do our part in buying and promoting local products and make India self-reliant.IIM Ranchi further wishes to collaborate with entrepreneurs in the near future for development of rural artisans.
“Local is not just the need, it is our responsibility also”.
Please find the snapshot of the webinar attached below