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Parsad, C., Prashar, S., Vijay, T. S., & Sahay, V. (2019). Role of in-store atmospherics and impulse buying tendency on post-purchase regret. Journal of Business & Management, 25(1), 1-24.
Parsad, C., Prashar, S., & Vijay, T. S. (2019). Influence of personality traits and social conformity on impulsive buying tendency: empirical study using 3M model. International Journal of Strategic Decision Sciences, 10(2), 107-124
Varma, N., & Bala, P. K. (2019). Context - aware information security in the world of big data. International Journal of Research in Business Studies, 4(1), 145-172.
Ghosh, A., Dutta, T., & Marathe, G. M. (2019). Are women their own enemy? exploration through implicit association test in the Indian public sector organisations. International Journal of Indian Culture and Business Management, 19(1), 81-102.
Arora, N., Prashar, S., Parsad, C., & Vijay, T. S. (2019). Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression. Decision, 46(3), 179-195.
Prashar, S., Gupta, P., Parsad, C., & Vijay, T. S. (2019). Examining the impact of mobile app features on impulsiveness: the moderating role of' pay-more-get-more promotion. International Journal of Mobile Communications, 17(5), 560-578.
Dash, B. P., & Dixit, V. (2019, December 13-14). Supply network design for disaster management in Indian context. Proceedings of the POMS International Conference, Mumbai, India.
Kumar, B., Bala, P. K., Ray, A., & Srivastava. A.
(2019, December 5 – 7). User-item-context interacting for enhancing
eCommerce data management. Proceedings of the Seventh International
Conference on Business Analytics and Intelligence 5th – 7th December,
2019, Indian Institute of Management, Bangalore.
Ray, A., & Bala, P. K. (2019, December 5 – 7).
Understanding the uses and gratification valued by customers through an
NLP-based approach. Proceedings of the Seventh International Conference
on Business Analytics and Intelligence 5th – 7thDecember, 2019, Indian
Institute of Management, Bangalore.