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Archive: 2020

  • 22-12-2020

    Singh, S., & Mishra, A. (2020, July 21). Opinion: the psychological cost of corona.ET Brand Equity.

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  • 02-12-2020

    Ghosh, A., Kundu, S., Ghosh, P., & Dutta, T. (2020). Maximising profitability of quaternary sector organisations through workforce optimisation. Benchmarking: An International Journal, 27(10), 2785-2806.

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  • 27-11-2020

    Dutta, S. K. (2020). How emerging market firms like Xiaomi and Narayana Hrudayalaya use componovation approach to innovate. Rutgers Business Review, 5(3), 310-318.

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  • 18-11-2020

    Singh, N. (2020). Mitigating economic losses of fraud: data analytics perspective. World Economics, 21(3), 111-124.

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  • 18-11-2020

    Khare, A., Dixit, S., & Sarkar, S. (2020). Antecedents to online travel purchase: role of network benefits, pilgrimage packages, interactivity, trust and customer reviews. Journal of Quality Assurance in Hospitality and Tourism, 21(6), 690–715.

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  • 18-11-2020

    Ghosh, D., Sekiguchi, T., & Fujimoto, Y. (2020). Psychological detachment: a creativity perspective on the link between intrinsic motivation and employee engagement. Personnel Review, 49(9), 1789–1804.

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  • 18-11-2020

    Pranjal, P., & Sarkar, S. (2020). Corporate brand alignment in business markets: a practice perspective. Marketing Intelligence and Planning, 38(7), 907–920.

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  • 18-11-2020

    Dutta, T. & Sarkar. S. (2020). Pattern Thinking: Understanding the Mind of the Consumer. In D. Atli, (Ed.), Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (pp. 127-145). Hershey, PA: IGI Global.

  • 05-11-2020

    Singh, N. (2020). Sport analytics: a review. The International Technology Management Review, 9(1), 64-69.

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  • 05-11-2020

    Sinha, S., Jawahar, I. M., Ghosh, P., & Mishra, A. (2020). Assessing employers’ satisfaction with Indian engineering graduates using expectancy-disconfirmation theory. International Journal of Manpower, 41(4), 473–489.

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  • 05-11-2020

    Behera, R. K., Bala, P. K., & Jain, R. (2020). A rule-based automated machine learning approach in the evaluation of recommender engine. Benchmarking, 27(10), 2721–2757. 

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  • 05-11-2020

    Kumar, R., & Shukla, A. K., (2020). Dynamic Dalmia: can they do it again?. Emerging Economies Cases Journal, 2(1),34-43.

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