Publications

Kamakshi Shukla, Manmeet Kaur, Madhuri Mukherjee, Piyush Pranjal, and Soumya Sarkar(2024). Conscious entrepreneurship: An authentic narrative for entrepreneurial ventures.Rodrigues, P., Borges, A. P., Vieira, E., and Tavares, V. (Ed.). Compelling StorytellingNarratives for Sustainable Branding, IGI Global, April, 92–116.