Publications

Abhishek Kumar Jha, Shweta Jha (2026). “The Shifting Sands of Context: AI-Supported Storytelling and Digital Content Creation.” AI-Powered Entrepreneurial Marketing and Communication, edited by Andreas Masouras, et al., IGI Global Scientific Publishing, 2026, pp. 291-310 DOI: https://doi.org/10.4018/979-8-3373-7021-7.ch011