Our Scholars

Ankit Kumar Sinha

Experience

  • Relationship Manager, InterGlobe Technology Quotient (IndiGo Airline Group) 1 year 2 months
  • Academic Associate, Indian Institute of Management (IIM) Indore & IIM Amritsar 1 year 1 month
  • Management Trainee, Indian Institute of Management (IIM) Bodh Gaya – 3 months”

Research Interests

  • Avatars
  • Metaverse
  • Extended Reality
  • Social media marketing
  • Digital Marketing

Publications

Journal Articles
  • Yadav, S. K., Kumar, A., & Sinha, A. K. (2024). Modeling the critical success factors for continuous usage intention of foodservice mobile apps. Journal of Foodservice Business Research. https://www.tandfonline.com/doi/abs/10.1080/15378020.2024.2421051
Conferences
  • Sinha, A. K., & Sarkar, S. (2023). It’s all about avatars: A bibliometric analysis of evolving avatar-based marketing. Paper presented at the ISDSI Global Conference 2023, Indian Institute of Management Ranchi, 521.
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