Our Scholars

Sainaz Sardar

Research Interests

  • Influencer Marketing
  • Consumer Behavior
  • Advertising,
  • eWOM

Publications

  • Sardar, S., Tata, S. V., & Sarkar, S. (2024). Examining the influence of source factors and content characteristics of influencers’ post on consumer engagement and purchase intention: A moderated analysis. Journal of Retailing and Consumer Services, 79, 103888. https://doi.org/10.1016/j.jretconser.2024.103888 (ABDC A)
  • Sardar, S., & Tata, S. V., (2025). Social media influencers and purchase intention: A review and research agenda. International Journal of Consumer Studies, 49(3), e70046. http://dx.doi.org/10.1111/ijcs.70046 (ABDC A)”
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