Our Faculty

Aman Kumar

Assistant Professor

Ph.D (IIM Visakhapatnam)
MBA (IIT-ISM, Dhanbad)
B.Sc. Statistics Hons. (Hindu College, Delhi University)

Dr. Aman Kumar is a faculty member in the area of marketing management at IIM Ranchi. He has a Ph.D. from the Indian Institute of Management, Visakhapatnam. He obtained his MBA degree in marketing from the Indian Institute of Technology (Indian School of Mines), Dhanbad. He received his Bachelor of Science degree in Statistics from Hindu College, University of Delhi. His research work is broadly in the area of human-technology interactions, metaverse, artificial intelligence and technology adoption behaviours. He has published research articles in journals of international repute, such as Industrial Marketing Management, Psychology & Marketing, Journal of Business Research, International Journal of Hospitality Management, Technological Forecasting and Social Change, Information Technology & People, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Behaviour, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Australasian Marketing Journal, IEEE Transactions on Engineering Management, Journal of Enterprise Information Management, International Journal of Manpower, AIS Transactions on Human-Computer Interaction, among others.

Teaching Areas

Marketing Management
Marketing Research
Digital Marketing
Marketing Analytics
Luxury Marketing
New Product Development
Design Thinking
Sports & Entertainment Marketing

Experience

Goa Institute of Management

Research Area

Human-Technology Interactions
Metaverse
Artificial Intelligence
Technology & Consumer Behavior

Publications

Journal Articles

Kumar, A., & Shankar, A. (2024). The bold decision to go “all in”: Understanding the reasons behind consumers’ willingness to migrate to the metaverse. Psychology & Marketing, 41(8), 1769-1791.
Kumar, A., & Shankar, A. (2024). Investigating the role of metaverse influencers’ attributes for the next generation of services. Journal of Services Marketing, 38(7), 816-838.
Kumar, A., & Shankar, A. (2024). Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective. Journal of Retailing and Consumer Services, 81, 103986.
Kumar, A., & Shankar, A. (2024). Will metaverse revolutionize retail banking? Understanding user acceptance towards metaverse banking. International Journal of Retail & Distribution Management, 52(6), 629-646.
Kumar, A., & Shankar, A. (2024). Why do consumers forgive online travel agencies? A multi-study approach. Australasian Marketing Journal, 32(4), 323-338.
Kumar, A., Shankar, A., & Nayal, P. (2024). Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions. Journal of Retailing and Consumer Services, 77, 103639
Kumar, A., & Shankar, A. (2023). Disengagement toward brand-based online communities: The role of culture. Journal of Global Marketing, 36(4), 268-283.
Kumari, P., & Kumar, A., (2023). Investigating the dark side of mobile bookkeeping applications: a moderated-mediation approach. VINE Journal of Information and Knowledge Management Systems, 53(5), 985-1004.

Awards

Received a travel stipend of US$900 to attend the 2023 AMA Global Marketing SIG Doctoral Consortium and Conference in Santiago, Chile.
Received a bursary covering accommodation and registration to attend the Academy of Marketing Doctoral Colloquium 2023 at the University of Birmingham, UK.
Awarded Merit Cum Means scholarship at IIT(ISM), Dhanbad – 2018 and 2019.
Awarded Oisca scholarship to study 11 th and 12 th standard in Japan – 2013.