Our Faculty

Ankur Jha

Assistant Professor
Ph.D. (IIM Lucknow)

Dr. Ankur Jha is an assistant professor in the area of Marketing at Indian Institute of Management Ranchi. He has obtained his Ph.D. in Marketing Management from Indian Institute of Management Lucknow. He has published in peer reviewed journals, such as European Journal of Marketing, Journal of Cleaner Production, Journal of Social Marketing, Social Responsibility Journal and also has a number of conference presentations to his credit. His research interests lie in CSR, customer relationship management and sustainable development.

Teaching Areas

  • Customer Relationship Management

Experience

  • Wartsila India Ltd.

Research Area

  • Corporate Social Responsibility
  • Social Marketing

Current Research Interests

  • Sustainability

Publications

  • Krishna, K., Sivakumaran, B., Maheswarappa, S.S. and Jha, A. (2023), “Mind the game you set for better website patronage”, European Journal of Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJM-04-2021-0247
  • Jha, A., & Dash, S. B. (2023). Does doing good help employees perform well? Understanding the consequences of CSR on industrial sales employees. Journal of Cleaner Production, 383, 135337. https://doi.org/10.1016/j.jclepro.2022.135337
  • Jha, A. (2022), “The value in doing good: perspective from the Indian manufacturing sector”, Social Responsibility Journal, Vol. 18 No. 4, pp. 787-805. https://doi.org/10.1108/SRJ-09-2020-0352
  • Chakraborty, A., & Jha, A. (2019). Corporate social responsibility in marketing: a review of the state-of-the-art literature. Journal of Social Marketing, Vol. 9 No. 4, pp. 418-446. https://doi.org/10.1108/JSOCM-01-2019-0005
  • Dash, S., Saji K.B. Nair, Musarrat G., and Jha, A. (2017). Bibliography of Research in Marketing on Emerging Market Economies. Pearson Education India, 1-71 pages