PhD (Icfai Foundation for Higher Education (IFHE) Hyderabad).
MBA (Marketing, IUD)
B.Tech (Chemical Technology, LIT Nagpur)
UGC NET (Management)
Teaching Areas
Consumer Behavior
Marketing Research
Product and Brand Management
Marketing Management
Experience
Assistant Professor, Indian Institute of Management Ranchi. July 2021 – Present
Assistant Professor, Indian Institute of Technology Ropar. January 2017 – June 2021.
Assistant Professor, ICFAI Business School Hyderabad. March 2014 – December 2016.
Training & Consulting Areas
Business Analytics
Marketing Research
Research Area
Adoption and Usage of m-Apps
Marketing Sustainability
Global and Local Brands
Current Research Interests
Impact of sustainability on branding
Digital Marketing in India
Professional Affiliation
SAS Predictive Modeler (SAS Enterprise Miner)
Publications
Publications:
Srivastava, A., Dey, D.K. and Balaji, M.S., 2020. Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context. Journal of Product & Brand Management, available at: https://doi.org/10.1108/JPBM-03-2018-1782 (ABDC – A)
Mohanty, P.K. and Dey, D.K., 2020. Consumer-Brand Engagement With E-Commerce Market Place Brands. Journal of Electronic Commerce in Organizations (JECO), 18(3), pp.21-37 (ABDC – B)
Mohanty, P.K. and Dey, D.K., 2020. Consumer-Brand Engagement With E-Commerce Market Place Brands. Journal of Electronic Commerce in Organizations (JECO), 18(3), pp.21-37 (ABDC – B)
Chauhan, Y, Dey D. K. (2020). Does financial literacy affect the value of financial advice? A contingent valuation approach, Journal of Behavioral and Experimental Finance, Vol 25, available at: https://doi.org/10.1016/j.jbef.2020.100268 (ABDC – A)
Dey, D., Srivastava, A. (2017). Impulse Buying Intentions of Young Consumers from a Hedonic Shopping Perspective, Journal of Indian Business Research, Vol. 9 Issue: 4, pp.266-282, (Scopus Listed)
Chauhan, Y, Dey, D. K. (2017). Do female directors really add value in Indian firms? Journal of Multinational Financial Management, Vol. 42–43, pp.24-36, (ABDC – B)
Chauhan, Y, Rajya Lakshmi K., Dey, D. K. (2016). Corporate governance practices, self-dealings, and firm performance: Evidence from India. Journal of Contemporary Accounting & Economics, 12 (3): 274–289 (ABDC – A).
Chauhan, Y., Dey, D. K., Jha, R. R. (2016). Board structure, controlling ownership, and business groups: Evidence from India. Emerging Markets Review, 27 (2):63–83 (ABDC – A).
Srivastava,A., Dey,D. (2016). Brand analysis of global and local banks in India: a study of young consumers. Journal of Indian Business Research, 8(1): 4 – 18 (Scopus Listed)
Dey,D. (2015). Factors affecting the purchase intentions of young generation for branded apparels. Journal of the Textile Association, 76(1): 24-27(Scopus Listed)
Dey,D., Chauhan, Y., Chakraborti,R. (2015). Does advertising strategy matter in influencing mutual fund purchase? Journal of Financial Services Marketing, 20(1): 23–33 (ABDC – B)
Dey, D., Mishra, V. (2014). Determinants of Choice of Healthcare Services Utilization: Empirical Evidence from India. Indian Journal of Community Health26 (4):357 – 364 (Scopus Listed)
Dey, D. (2014).Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination. Indian Journal of Marketing, 44(9): 30 – 42 (Scopus Listed)
Case Studies:
Dey D. (2017). Indian Armed Forces Disaster Management Services in Kashmir Floods 2014: “Operation MeghRahat”—A Case of Transformative Service, Services Marketing Cases in Emerging Markets, pp 149-157, doi: 10.1007/978-3-319-32970-3_15
Chakraborti, R. & Dey, D. (2011). “Modern Cricket’s Dilemma: A Case on Experimental Design.” IBS Center for Management Research, Ref No. CLMISC/013
Seminars and Conference Presentations:
Consumer Cosmopolitanism and Global Brand Purchase – Role of Brand Associations and Materialism, Association for Consumer Research, Asia-Pacific Conference 2019, January 10-12, 2019, Indian Institute of Management Ahmedabad, India
Consumer Purchase of Global Brand in an Emerging Market – The 2019 Annual Conference of The Emerging Markets Conference Board (EMCB), January 6-8, 2019, IMT Ghaziabad, India.
Designing Sustainability Literacy Test for the present generation of undergraduates in an Indian HEI, 1st International Conference on Sustainability and Business – SUSBUS 2018, January 13-14, 2018, IIM Calcutta, Kolkata, India.
The role of brand credibility in influencing purchase intentions of global brands: Evidence from India, International Marketing Conference (MARCON) 2017, December 18-19, 2017, International Management Institute Kolkata, India.
Designing Sustainability Literacy Test for the present generation of undergraduates in an Indian Higher Education Institution (HEI), 5th PAN IIM World Management Conference, December 14-16, 2017, Indian Institute of Management Lucknow, Uttar Pradesh, India.
Global brands’ credibility and its impact on purchase intentions for Indian consumers, 4th International Marketing Conference Indian Institute of Management Calcutta December 22-24, 2016, Kolkata, India
Corporate governance practices, self-dealings, and firm performance: Evidence from India, 52nd Annual Conference of the Indian Econometric Society (TIES) Indian Institute of Management Kozhikode 4th -6th January, 2016, Kozhikode, India.
Brand Analysis of Global, Local and Public Sector Banks in India: An empirical investigation, Marketing Conference, Globalizing Brand India: opportunities and challenges, IIM Kashipur, April, 2015, Noida, India.
Strategizing Time Limited Promotional Offers on Purchase Intentions: An Experimental Design Study in Sports Context – paper presented at 6th IIMA Conference on Marketing in Emerging Economies, IIM Ahmedabad, January, 2015, Ahmedabad, India.
Predicting Human Activities of Daily Living from Smartphones – International Conference on Contemporary Thinking in Marketing, 2015; SP Jain Institute of Management and Research, February, 2015, Mumbai, India
Strategizing Time Limited Promotional Offers on Purchase Intentions: An Experimental Design Study in Sports Context, The 8th NASMEI Conference, Dec 2014, Chennai, India
Determinants of Choice of Healthcare Services Utilization: Empirical Evidence from India – Paper presented at the Doctoral Colloquium IIMA Conference on Marketing in Emerging Economies, Jan 2013, Ahmedabad, India.
Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B Markets, SAS Global Forum, April 2011, Las Vegas, USA.
Comparison of Probabilistic D Clustering & K Means Cluster in Customer Segment Profiling for B2B Markets, 22nd Annual Research Symposium, Oklahoma State University, February 2011, Stillwater, Oklahoma, USA.
SNC Vision Centers – rural Healthcare Services, International Conference on Health Systems Strengthening; May 2010, Chennai, India.
Awards
Visiting Scholar Scholarship 2010-11, Spears School of Business, Oklahoma State University
SAS Scholarship, SAS Global Forum, April 2011, LV, USA
