Our Faculty

  • Assistant Professor (Grade – I)

Mayank Jyotsna Soni

Assistant Professor (Grade – I)
  • FPM (IIM Ahmedabad)
  • M.Com
  • B.Com
She is a PhD from IIM Ahmedabad. Prior to this, she completed her PG in commerce from Awadhesh Pratap Singh University Rewa, M.P. She has nearly 10 years of teaching experience post-PhD and nearly half of which is with IIM Ranchi itself. Before IIM Ranchi, she taught at Delhi School of Business, Delhi, and T.A. Pai. Management Institute, Manipal, Karnataka. The teaches Consumer Behaviour, Strategic Marketing, Business Research Mehtods, and Exeprimental Design courses. She has published book chapters, research article in various books and in journals like Journal of Consumer Marketing. She has worked on different topics in the area of Consumer Behaviour like Television advertisement, sales promotion, and consumer co-viewing. Consumer Behaviour and Strategic Marketing are her area of research interests.

Teaching Areas

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Advertising
  • Sales Promotion

Experience

  • Assistant Professor, Delhi School of Business, Delhi, 1st May 2013- 31st May 2014
  • Assistant Professor, T.A.Pai Mangement Institute, Manipal, Karnataka, 2nd July 2014-29th April 2017

Training & Consulting Areas

  • Area: Consumer Behavior, Marketing Strategy, and Marketing Research
  • Certifications:
    • Certified instructor for BrandPro and MarkStrat simulation by StratX Simulations
    • Certified administrator for Fundamental Interpersonal Relations Orientation-Behaviour (FIRO-B)
    • Recipient of Faculty Certificate in Online Teaching by Globalnxt University, A Manipal Group Institution

Research Area

  • Advertisement
  • Sales Promotion
  • Consumer Behavior

Current Research Interests

  • Personality Traits and Sales Promotion
  • Advertisements
  • Bollywood Movies

Publications

  • Soni, M.J. (2017). Effects of Varying Involvement Level within a Program on Recall of Cognitive Versus Affective Ad, Journal of Consumer Marketing, 34 (4). 338-348.
  • Soni, M.J. & Koshy, A. (2016). Impact of Limited Quantity Offers on Different Levels of Need for Uniqueness, Vikalpa: The Journal for Decision Makers, 41 (3), 209-221.
Conferences and Seminars
  • Attended Brand Summit, as young faculty, organized by Confederation of Indian Industries (CII), held on 21st -22nd October 2016 at Bangalore, Karnataka
  • Attended 4th AIM-AMA Sheth Foundation Doctoral Consortium, as young faculty, held on 7th -9th Jan 2016 at Institute of Management Technology Ghaziabad, Delhi.
  • Presented paper titled ‘Discount on ‘Only on Limited Quantity’: It’s Impact on Perceived Uniqueness’ at 3rd Biennal Indian Academy of Management Conference, 12th-15th December 2013, to be held at Indian Institute of Management Ahmedabad.
  • Presented paper titled ‘Impact of Time Scarcity and Quantity Scarcity on Consumer’s Response’ at International Academy of Business and Management (IAMB) Conference, 23rd-25th April 2012, Vistula University, Warsaw, Poland (Co-authored with Prof. Abraham Koshy)
  • Presented paper titled ‘Impact of Time Scarcity and Quantity Scarcity on Consumer’s Response: Role of Need for Uniqueness and Deal Proneness’ at 5th IIMA Doctoral Colloquium, 7th-8th January, 2012, IIMA, Ahmedabad
  • Presented paper titled ‘Advertisement Placement in TV Program: The Moderating role of ELM and Mood Protection Mechanism’ at American Academy of Advertising Conference, 7th-10th April 2011, held at Mesa, Arizona, USA
  • Paper titled ‘Impact of Intention to Quit Smoking on Word of Mouth’ accepted at Academy of Marketing Conference, 7th-9th July 2009, Leeds University, UK (Co-authored with Roopika Raj and Prof Pratap Oberoi)

Awards

  • Best Paper Award in Early Research Track for the paper titled ‘Impact of Time Scarcity and Quantity Scarcity on Consumer’s Response: Role of Need for Uniqueness and Deal Proneness’ at 5th IIMA Doctoral Colloquium, 7th-8th January 2012, Ahmedabad
  • Best Student Conference Paper for the paper titled ‘Advertising Placement in TV Programs: Role of ELM and Mood Protection Mechanism’ at American Academy of Advertising Conference, 7th-10th April 2011, Arizona, USA