Our Faculty

Pradip Kumar Bala

Professor
  • B.Tech., IIT, Kharagpur
  • M.Tech., IIT, Kharagpur.
  • Ph.D., IIT, Kharagpur, Industrial & Systems Engineering

Pradip Kumar Bala is a professor in the area of Information Systems & Business Analytics at Indian Institute of Management (IIM) Ranchi. He received his B.Tech., M.Tech. and Ph.D. from Indian Institute of Technology (IIT) Kharagpur in 1993, 1999 and 2009 respectively. He worked in Tata Steel before joining academics. He also worked as associate professor at Xavier Institute of Management Bhubaneswar and as assistant professor at IIT Roorkee before joining IIM Ranchi in 2012. His teaching and research areas include text mining & NLP, recommender systems, data mining applications, data mining and NLP algorithms, social media analytics and marketing analytics. He has conducted many training programmes in business analytics & business intelligence. He has published more than 100 research papers in reputed international journals, conference proceedings and book chapters. He is also a member of the International Association of Engineers (IAENG). He has served as Director In-charge, Dean (Academics), Chairperson, Post-Graduate Programme, Chairperson, Doctoral Programme & Research, and Member of Board of Governors of IIM Ranchi.

Teaching Areas

  • Machine Learning & Predictive Analytics
  • Managerial Computing
  • Introduction to Data Science
  • Data Mining & Predictive Analytics
  • Social Media & Cognitive Analytics
  • Data Warehousing & Big Data Analytics
  • Text, Web & Social Network Analytics
  • Machine Learning & Recommender Systems
  • Natural Language Processing
  • Recommender Systems
  • Business Analytics & Business Intelligence
  • Marketing Intelligence & Marketing Analytics
  • Management Information Systems
  • Human Resource Information Systems
  • Business Statistics
  • Operations Research
  • Operations Management
  • Quality & Six Sigma
  • Software Project Management
  • Soft Computing for Management

Experience

  • Assistant Professor in IIT, Roorkee
  • Associate Professor in Xavier Institute of Management, Bhubaneswar (XIMB)
  • Manager in TATA Steel, Jamshedpur

Training & Consulting Areas

  • Machine Learning
  • Marketing Intelligence & Marketing Analytics
  • Social Media Analytics
  • Natural Language Processing
  • Business Analytics & Business Intelligence
  • Data Mining & Predictive Analytics
  • Deep Learning
  • Six Sigma and Quality Control
  • Integrated Materials Management

Research Area

  • Text Mining & NLP
  • Recommender Systems
  • Marketing Analytics
  • Data Mining Applications and Algorithms
  • Retail Inventory Management

Current Research Interests

  • Text Mining & NLP: Algorithms and Business Applications
  • Recommender Systems: Performance Optimization
  • Data mining applications and algorithms
  • Retail inventory management

Professional Affiliation

  • Member, International Association of Engineers (IAENG)

Publications

  • TOTAL NUMBER OF RESEARCH PAPERS : 139 (87 in International Journals, 13 in Book Chapters, 31 in Conference Proceedings, 8 presented in the Conferences)
  • In International Journals (87 publications):
  • LATEST PUBLICATIONS:
  • Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Assessing the intention to adopt computational intelligence in interactive marketing, Journal of Retailing and Consumer Services, Volume 78, 2024,103765, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2024.103765. (A in ABDC)
  • Anand Kumar, Pradip Kumar Bala, Shibashish Chakraborty, and Rajat Kumar Behera (2024). Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services. Journal of Retailing and Consumer Services, 76, January 2024, 103586. https://doi.org/10.1016/j.jretconser.2023.103586(A in ABDC)
  • Ananya Hadadi Raghavendra, Pradip Kumar Bala, and Arindam Mukherjee (2023). CEO communications and ESG performance: deciphering the impact of corporate narratives. International Journal of Business and Economics, 8(2), December 2023, 190-211. https://ielas.org/ijbe/index.php/ijbe/article/view/122
  • RK Behera, PK Bala, PK Panigrahi, SA Dasgupta (2023). Adoption of cognitive computing decision support system in the assessment of health-care policymaking. Journal of Systems and Information Technology (October 2023)(B in ABDC)
  • RK Behera, PK Bala, NP Rana (2023). Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism. Information Technology & Tourism, 1-35 (October 2023). (B in ABDC)
  • A Srivastava, A Ray, A Ray, PK Bala, SA Dasgupta, YK Dwivedi (2023). Does Emotional Intelligence Impact Technology Adoption?”: A study on Adoption of Augmented Reality. Asia Pacific Journal of Information Systems 33 (3), 624-651 (Sep-2023)
  • Vandana Kumari, Pradip Kumar Bala, and Shibashish Chakraborty (2023). An empirical study of user adoption of cryptocurrency using blockchain technology: analysing role of success factors like technology awareness and financial literacy. Journal of Theoretical and Applied Electronic Commerce Research, 18(3), September 2023, 1580-1600.(B in ABDC)
  • Ananya Ray, Arghya Ray, Pradip Kumar Bala, and Nripendra P. Rana (2023). What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study. Journal of Hospitality Marketing & Management, 32(7), September 2023, 917-946.(A in ABDC)
  • SD Das, PK Bala, AN Mishra (2023). Towards Defining a Trustworthy Artificial Intelligence System Development Maturity Model. Journal of Computer Information Systems, 1-22 (Sep. 2023)(A in ABDC)
  • Kumar, Avinash & Chakraborty, Shibashish & Bala, Pradip Kumar, 2023. “Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews,” Journal of Retailing and Consumer Services, Elsevier, vol. 73 (2023 July).(A in ABDC)
  • A Chatterjee, P Bala, S Gedam, S Paul, N Goyal (2023). Machine learning and deep learning-based advanced classification techniques for the detection of major depressive disorder. Aslib Journal of Information Management, 2023 (B in ABDC)
  • SD Das, PK Bala (2023). What drives MLOps adoption? An analysis using the TOE framework, Journal of Decision Systems, 1-37 (B in ABDC)
  • Arghya Ray, Pradip Kumar Bala, and Rashmi Jain (2023). Assessing the factors influencing continued use of online-food-delivery services and the impact on health: a multi-group analysis. International Journal of Services and Operations Management, 45(1), 1-36
  • Rajat Kumar Behera , Pradip Kumar Bala, and Nripendra P. Rana (2023). Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers. Journal of Cleaner Production, 399(May), 136605.(A in ABDC)
  • Ananya Ray and Pradip Kumar Bala (2023). An NLP-based approach to understand customer perspective on virtual tourism. IMI Konnect, 12(1), 1-9.
  • Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana and Zahir Irani (2023). Responsible natural language processing: A principlist framework for social benefits. Technological Forecasting and Social Change, 188(March), 122306. https://doi.org/10.1016/j.techfore.2022.122306 (A in ABDC)
  • Rajat Kumar Behera and Pradip Kumar Bala (2023). Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty. Industrial Marketing Management, 109(February), 14-31. https://doi.org/10.1016/j.indmarman.2022.12.006 (A* in ABDC)
  • Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana and Hatice Kizgin (2022). A techno-business platform to improve customer experience following the brand crisis recovery: A B2B perspective. Information Systems Frontiers, 24(6), 2027–2051. https://doi.org/10.1007/s10796-021-10231-8 (A in ABDC)
  • Behera, R.K., Bala, P.K. and Rana, N.P. (2022), “Assessing factors influencing consumers’ non-adoption intention: exploring the dark sides of mobile payment”, Information Technology & People, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ITP-03-2022-0223 (A in ABDC)
  • Ma, L., Ray, A., Sharma, V., & Bala, P. K. (2022). Examining quality aspects in Indian online food delivery 15 services during COVID-19 pandemic: an NLP-based qualitative approach. IMI Konnect. 11 (3), 15-30.
  • Behera, R. K., Bala, P. K., Rana, N. P. & Kayal, G. (2022). Self-promotion and online shaming during COVID-19: a toxic combination. International Journal of Information Management Data Insights, 2(2), 100117. https://doi.org/10.1016/j.jjimei.2022.100117 (Sep. 2022)
  • Behera, R.K., Bala, P.K., Rana, N.P. and Dwivedi, Y.K. (2022), “Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India”, Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-11-2021-0718 (B in ABDC)
  • Ray, A., Bala, P. K., & Jain, R. (2022). How can topic-modelling of user-reviews reshape market surveys? Exploring factors influencing usage intention of e-learning services through a novel multi-method approach. International Journal of Business Information Systems, 40(2), 259 – 284. https://doi.org/10.1504/IJBIS.2022.123646 (July 2022)
  • Ray, A., Bala, P. K., & Dwivedi, Y. K. (2022). Exploring barriers affecting eLearning usage intentions: an NLP-based multi-method approach. Behaviour & Information Technology, 41(5), 1002-1018 . https://doi.org/10.1080/0144929X.2020.1849403 (A in ABDC) (May 2022)
  • Ray, A., Bala, P. K., Rana, N. P., & Dwivedi, Y. K. (2022). Predicting ratings of social media feeds: combining latent-factors and emotional aspects for improving performance of different classifiers. Aslib Journal of Information Management. 74(6), 1126-1150. https://doi.org/10.1108/AJIM-12-2021-0357 , (October 2022), (Bin ABDC)
  • Behera, R.K., Bala, P.K. & Ray A, (2021). Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype. Information Systems Frontiers . https://doi.org/10.1007/s10796-021-10168-y (A in ABDC)
  • Behera, R.K., Bala, P.K., Panigrahi, P.K. and Rana, N.P. (2022), “Hospitality and COVID-19: a willingness to choose e-consultation owing to unemployment and home isolation”, Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-01-2022-0025 (B in ABDC)
  • Ray, A., Bala, P. K., & Dwivedi, Y. K. (2022). Exploring Barriers Affecting e-Health Service Continuance Intention in India: From the Innovation Resistance Theory Stance. Asia Pacific Journal of Information Systems. (Accepted)
  • EARLIER PUBLICATIONS:
  • Pradip Kumar Bala, Shamik Sural & Rabindra Nath Banerjee (2010). Association rule for purchase dependence in multi-item inventory, Production Planning & Control, 21:3, 274-285, https://doi.org/10.1080/09537280903326578 (A in ABDC)
  • Ray, A., & Bala, P. K. (2021). User generated content for exploring factors affecting intention to use travel and food delivery services. International Journal of Hospitality Management, 92(January), 102730. https://doi.org/10.1016/j.ijhm.2020.102730 (A* in ABDC)
  • Ray A., Bala, P. K., & Dasgupta, S.A. (2019). Role of authenticity and perceived benefits of online courses on technology based career choice in India: A modified technology adoption model based on career theory. International Journal of Information Management, 47(August), 140-151. https://doi.org/10.1016/j.ijinfomgt.2019.01.015 (A* in ABDC)
  • Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022). Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective. Journal of Business Research, 141(March), 685-701. https://doi.org/10.1016/j.jbusres.2021.11.070 (A in ABDC)
  • Ray, A., Bala, P. K., Chakraborty, S., & Dasgupta, S. A. (2021). Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms. Journal of Retailing and Consumer Services, 59 (March), 102351. https://doi.org/10.1016/j.jretconser.2020.102351 (A in ABDC)
  • Ray, A., Bala, P. K., & Rana, N. P. (2021). Exploring the drivers of customers’ brand attitudes of online travel agency services: a text-mining based approach. Journal of Business Research, 128(May), 391-404. https://doi.org/10.1016/j.jbusres.2021.02.028 (A in ABDC)
  • Mukherjee, S., & Bala, P. K. (2017). Detecting sarcasm in customer tweets: an NLP based approach. Industrial Management and Data Systems, 117(6), 1109–1126. https://doi.org/10.1108/IMDS-06-2016-0207 (A in ABDC)
  • Srivastava, A., Bala, P. K., & Kumbar, B. (2020). New perspectives on gray sheep behavior in E-commerce recommendations. Journal of Retailing and Consumer Services, 53(March), 1-11. https://doi.org/10.1016/j.jretconser.2019.02.018 (A in ABDC)
  • Behera, R. K., Gunasekaran, A., Gupta, S., Kamboj, S., & Bala, P. K. (2020). Personalized digital marketing recommender engine. Journal of Retailing and Consumer Services, 53(March), 1-24. https://doi.org/10.1016/j.jretconser.2019.03.026 (A in ABDC)
  • Ray, A., Bala, P. K., & Dwivedi, Y. K. (2021). Exploring values affecting e-Learning adoption from the user-generated content: A consumption-value-theory perspective. Journal of Strategic Marketing, 29(5), 430-452. https://doi.org/10.1080/0965254X.2020.1749875 (A in ABDC)
  • Kaur, P., Dhir, A., Ray, A., Bala, P. K., & Khalil, A. (2021). Innovation resistance theory perspective on the use of food delivery applications. Journal of Enterprise Information Management, 34(6), 1746-1768., https://doi.org/10.1108/JEIM-03-2020-0091 (A in ABDC)
  • Ray, A., Dhir, A., PK Bala, & Kaur, P. (2019). Why do people use food delivery apps (FDA)? A uses and gratification theory perspective. Journal of Retailing and Consumer Services, 51(November), 221-230. https://doi.org/10.1016/j.jretconser.2019.05.025 (A in ABDC)
  • Behera, R. K., Bala, P. K., & Dhir, A. (2019). The emerging role of cognitive computing in healthcare: A systematic literature review. International Journal of Medical Informatics, 129 (September), 154-166. https://doi.org/10.1016/j.ijmedinf.2019.04.024 (A in ABDC)
  • Arghya Ray, Pradip Kumar Bala & Rahul Kumar (2021) An NLP-SEM approach to examine the gratifications affecting user’s choice of different e-learning providers from user tweets, Journal of Decision Systems, 30:4, 439-455, DOI: 10.1080/12460125.2020.1847406 (B in ABDC)
  • Ray, A., Bala, P. K., & Jain, R. (2021). Utilizing emotion scores for improving classifier performance for predicting customer’s intended ratings from social media posts. Benchmarking: An International Journal. 28(2), 438-464. https://doi.org/10.1108/BIJ-01-2020-0004 (B in ABDC)
  • Ray, A., & Bala, P.K. (2020). Social media for improved process management in organizations during disasters. Knowledge and Process Management, 27(1), 63-74. https://doi.org/10.1002/kpm.1623 (B in ABDC)
  • Behera, R. K., Bala, P. K., & Jain, R. (2020). A rule-based automated machine learning approach in the evaluation of recommender engine. Benchmarking: An International Journal, 27(10), 2721–2757. https://doi.org/10.1108/BIJ-01-2020-0051 (B in ABDC)
  • Kumar, B., & Bala, P. K. (2017). Fattening the long tail items in E-Commerce. Journal of Theoretical and Applied Electronic Commerce Research, 12(3), 27-49. https://scielo.conicyt.cl/pdf/jtaer/v12n3/0718-1876-jtaer-12-03-00004.pdf (B in ABDC)
  • Srivastava, A., Dasgupta, S. A., Ray, A., Bala, P. K., & Chakraborty, S. (2021). Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising. Aslib Journal of Information Management,73(6), 967-991. https://doi.org/10.1108/AJIM-02-2021-0046 (B in ABDC)
  • Behera, R.K., Bala, P.K., Tata, S.V. and Rana, N.P. (2021), “Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach”, International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-03-2021-0433 (B in ABDC)
  • Kumar, R., & Bala, P. K. (2017). Recommendation engine based on derived wisdom for more similar item neighbors. Information Systems and E-Business Management, 15(3), 661–687. https://doi.org/10.1007/s10257-016-0322-y (B in ABDC)
  • Mukherjee, S., & Bala, P. K. (2017). Gender classification of microblog text based on authorial style. Information Systems and E-Business Management, 15(1), 117–138. https://doi.org/10.1007/s10257-016-0312-0 (B in ABDC)
  • Syed Abdullah Ashraf, Aariz Faizan Javed, Pradip Kumar Bala, Rashmi Jain, Zainab Fatma (Accepted). A novel framework for automatic incentivised review detection. International Journal of Business Information Systems.
  • Ray, A., Bala, PK, & Jain, R.(Accepted).Assessing the factors influencing continued use of online_food_delivery services and the impact on health: A multi-group analysis. International Journal of Services and Operations Management.
  • Kumar, R., Mukherjee, S., Kumar, B., & Bala, P. K. (2021). Deriving wisdom from virtual investing communities: an alternative strategy to stock recommendations. Journal of Modelling in Management, 16(2), 668-688. https://doi.org/10.1108/JM2-09-2019-0229
  • Kumar, B., & Bala, P. K. (2020). Cosine based latent factor model for ranking the recommendation. Operational Research: An International Journal. 20(1), 297-317. https://doi.org/10.1007/s12351-017-0325-6
  • Kumar, R., Bala, P. K., & Mukherjee, S. (2020). Improving recommendation quality by identifying more similar neighbours in a collaborative filtering mechanism. International Journal of Operational Research, 38(3), 321-342. https://doi.org/10.1504/IJOR.2020.107532
  • Kumar, R., Bala, P. K., & Mukherjee, S. (2020). A new neighbourhood formation approach for solving cold-start user problem in collaborative filtering. International Journal of Applied Management Science. 12(2), 118-141. https://doi.org/10.1504/IJAMS.2020.106734
  • Ray, A., Bala, P. K., Dasgupta, S. A., & Sivasankaran, N. (2020). Factors influencing adoption of e-services in rural India: perspectives of consumers and service providers. Journal of Indian Business Research, 12(2), 215-230. https://doi.org/10.1108/JIBR-11-2018-0295
  • Ray, Arghya, Bala, P. K., & Ray, Ananya (2020). An NLP-Based approach to explore factors affecting intention to use various e-services. TEST Engineering & Management, 82(Jan/Feb), 12129 – 12136. http://www.testmagzine.biz/index.php/testmagzine/article/view/2791
  • Ray, A., Bala, P. K., Dasgupta, S. A., & Srivastava, A. (2020). Understanding the factors influencing career choices in India: from the students’ perspectives. International Journal of Indian Culture and Business Management, 20(2), 175-193. https://doi.org/10.1504/IJICBM.2020.105641
  • Ray, A., & Bala, P. K. (2019). Predicting User Motivation Towards Retention of e-Services: An NLP-based Approach. International Journal of Business and Administrative Studies, 5(1), 1–8. https://doi.org/10.20469/ijbas.5.10001-1
  • Srivastava, A., Bala, P. K., & Kumar, B. (2017). Transfer learning for resolving sparsity problem in recommender systems: human values approach. Journal of Information Systems and Technology Management, 14(3), 323-337. http://dx.doi.org/10.4301/s1807-17752017000300002
  • Kumar, R., & Bala, P. K. (2017). Identifying meaningful neighbors for an improved recommender system. Journal of Modelling in Management, 12(2), 243–264. https://doi.org/10.1108/JM2-07-2015-0050
  • Mukherjee, S., & Bala, P. K. (2017). Sarcasm detection in microblogs using naïve bayers and fuzzy clustering. Technology in Society, 48, 19-27. https://doi.org/10.1016/j.techsoc.2016.10.003
  • Kumar, B., Srivastava, A., & Bala, P. K. (2016). Cosine based latent factor model for precision oriented recommendation. International Journal of Advanced Computer Science and Applications, 7(1), 451–457. https://doi.org/10.14569/ijacsa.2016.070161
  • Bala, P. K. (2012). Improving inventory performance with clustering based demand forecasts. Journal of Modelling in Management, 7(1), 23-27. https://doi.org/10.1108/17465661211208794
  • Bala, P. K. (2012). An inventory replenishment model under purchase dependency in retail sale. International Journal of Computer Applications, 37(10), 43-48. 10.5120/4648-6722
  • Bala, P.K.: Mining Association Rules for Selective Inventory Control, Journal of Academy of Business & Economics, vol. 8, no. 2, 2008, pp. 75-85.
  • Bala, P.K, Banerjee, S.: Multi-Item Inventory Modeling with Level and Price Dependency, International Journal of Business Strategy, vol. 8, no. 1, 2008, pp. 43-52.
  • Bala, P.K.: Retail Inventory Management with Purchase Dependencies, Engineering Letters, vol. 16, no.4, 2008, pp. 545-549.
  • Bala, P.K.: Depicting Purchase Dependency in Retail Management: A Data Mining Approach, International Journal of Recent Trends in Engineering, vol. 3, no.2, 2009, pp. 1-5.
  • Bala, P.K.: A Distance-Based Approach for Mining Changes in Purchase Behavior in Retail Sale, International Journal of Computer Applications, vol. 1, no. 5,2010, pp. 74-78.
  • Bala, P.K.: Lot-sizing Rules for Inventory Replenishment under Purchase Dependency, Review of Business Research, vol. 10, no. 2, 2010.
  • Bala, P.K.: Review on Retail Inventory Management with Purchase Dependency, International Journal of Recent Trends in Engineering, vol. 3, no.2, 2009, pp. 84-88.
  • Bala, P.K.: A technique for mining generalized quantitative association rules for retail inventory management, International Journal of Business Strategy, vol. 8, no. 2, 2008, pp. 114-127.
  • Bala, P.K.: Purchase-driven Classification for Improved Forecasting in Spare Parts Inventory Replenishment, International Journal of Computer Applications, vol.10 no.9, 2010, pp. 40-45.
  • Patra, S.K., Bala, P.K. and Ratha, P.C.: An economic order quantity model for deteriorating items with increasing time-varying demand and cost, Journal of Modern Mathematics and Statistics, vol. 4, no. 2, 2010, pp. 63-67
  • Bala, P.K. and Bala, C.: Database designing for mining purchase dependency, European Journal of Management, vol. 11, no. 3, 2011
  • Bala, P.K.: Identification of purchase dependencies in retail sale, International Journal of Strategic Management, vol. 8, no. 2, 2008, pp. 75-83.
  • Bala, P. K. And Xavier, M. J.: Purchase dependency based demand forecasting in improved spare parts inventory management, International Journal of Research in Management, Economics and Commerce, Volume2, Issue 11, 2012, pp. 18-28.
  • Bala, P. K, & Xavier, M. (2013). Classification based forecasting for improved inventory management. International Journal of Strategic Management, 13(1), 115-122. https://doi.org/10.18374/ijsm-13-1.13
  • Kumari, A., Prasad, U., & Bala, P.K. (2013). Retail forecasting using neural network and data mining technique: a review and reflection. International Journal of Emerging Trends & Technology in Computer Science, 2(6), 266-269.
  • Jain, M., & Bala, P. K. (2013). Disparity in consumption of highly nutritious food among rural households in India: data mining approach. International Journal of Computer Applications. 79(4), 40-45. https://doi.org/10.5120/13732-1529
  • Kumar, B., & Bala, P. K. (2013). Data mining approach for multi-item inventory replenishment model under purchase dependency. International Journal of Business Research, 13(2), 29-34. https://doi.org/10.18374/IJBR-13-2.3
  • Jain, M., & Bala, P. K. (2013). Data mining for social research: a study of nutritious food consumption of Indian households. International Journal of Innovative Research and Development. 2(12), 40-45.
  • Varma, N., & Bala, P. K. (2017). A long desired self-learning system to aid big data business social media consumption. Journal of Academy of Business and Economics, 17(4), 103-114. http://dx.doi.org/10.18374/JABE-17-4.11
  • Varma, N., & Bala, P. K. (2017). A metadata approach to context development for big data. International Journal of Allied Practice, Research and Review, IV (XI), 09-19. http://www.ijaprr.com/download/issue/Volume_IV/Issue_XI/173_Volume_IV_Issue_XI_09 – 19_Nitin_Varma.pdf
  • Varma, N., & Bala, P. K. (2019). Context – aware information security in the world of big data. International Journal of Research in Business Studies, 4 (1) 145-172. http://www.ijrbs.com/wp-content/uploads/2019/06/Dr. Nitin Varma.pdf
  • (ii) As Book Chapter (13 publications):
  • Kumar, A., Bala, P.K., Behera, R.K. (2023). A Text Mining Approach to Identify Key Sustainability Reporting Trends and Issues on Twitter. In: Gupta, R., Bartolucci, F., Katsikis, V.N., Patnaik, S. (eds) Recent Advancements in Computational Finance and Business Analytics. CFBA 2023. Learning and Analytics in Intelligent Systems, vol 32. Springer, Cham. https://doi.org/10.1007/978-3-031-38074-7_37
  • Sibanjan Debeeprasad, Pradip Kumar Bala, and Rajat Kumar Behera (2023). Data Privacy in the Metaverse Ecosystem. In A. Khang, V. Shah, & S. Rani (Eds.), Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse (pp. 381-394). Hershey, PA: IGI Global, 2023.
  • Das, S.D., Bala, P.K. (2022). Artificial Intelligence in Telemedicine: A Brief Survey. In: Mishra, S., Tripathy, H.K., Mallick, P., Shaalan, K. (eds) Augmented Intelligence in Healthcare: A Pragmatic and Integrated Analysis. Studies in Computational Intelligence, vol 1024, Pages 453-461. Springer, Singapore. https://doi.org/10.1007/978-981-19-1076-0_23 (April 2022)
  • Javed, A. F., Bala, P. K., & Chakraborty, S.(2021). What leads to apprehension in fresh management graduates to not pursue entrepreneurship: A clustering-based technique. In: Mukherjee, S., Kumar, R., Dutta, S. K., Ahsan, F., & Dasgupta, S. A. (Eds.). Strategic management and entrepreneurship: contemporary practices and key industry insights (pp 112-136). India: Indian Institute of Management Ranchi. ISBN: 978-81-951956-2-6.
  • Ashraf, S. A., Javed, A. F., Bala, P. K., & Chakraborty, S. (2021). Super learners for fake review detection. In D. Chanda, A. Sengupta, & D. Mohanti (Eds.), Business Research and Innovation (pp. 1-14). Excel India Publishers.
  • Ray A., & Bala, P. K.(2021) Innovative distribution and delivery of food; In Food Technology Disruptions, Edited by Charis M. Galanakis Galanakis Laboratories, Chania, Greece Food Waste Recovery Group, Vienna, Austria, 213-246, Academic Press, An imprint of Elsevier
  • Ray A., & Bala, P. K.(2020) An NLP-Based Cryptosystem to Control Spread of Fake News Through Social-Media. In: Das H., Pattnaik P., Rautaray S., Li KC. (eds) Progress in Computing, Analytics and Networking. Advances in Intelligent Systems and Computing, vol 1119. Springer, Singapore.
  • Ray A.,& Bala P.K., Dasgupta S.A. (2020) Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing. In: Rana N. et al. (eds) Digital and Social Media Marketing. Advances in Theory and Practice of Emerging Markets (pp. 163-174). Springer, Cham
  • Ray, A., & & Bala, P. K. (2019) Use of NLP and SEM in determining factors for e-service adoption. In Y. Akgül (Ed.), Structural equation modelling approaches to e-service adoption (pp. 38-47). Pennsylvania, United States: IGI Global
  • Bala, P.K.: Data Mining for Retail Inventory Management, Advances in Electrical Engineering and Computational Science, LNEE Series (Ao-Gelman Eds.), vol. 39, 2009, Springer, Netherlands, pp. 587-598.
  • Bala, P.K., Sural, S., Banerjee, R.N.: Data Mining in the Soft Computing Paradigm, “Encyclopaedia of Data Warehousing & Mining”, Ed. John Wang (Montclair State University, USA,), pp. 272-277 (2005), Idea Group Publishing (IGI Global), Hershey, PA, USA
  • Bala, P.K.: Mining Quantitative Association Rule for Intelligent Business Decision, Enterprise Systems and Business Process Management: Global Best Practices, Macmillan Advanced Research Series, 2008, pp. 187-201.
  • Anand, S., Bala, P. K. and Mohapatra, S.: e-microfinance: A cognitive ‘Just’ rural brand model. Technology and Innovation in Marketing, Allied PublishersPvt. Ltd. ISBN: 13: 978-81-8424-308-6. pp. 59-67.
  • (iii) In conference proceedings (31 publications):
  • Contemplating Generative Artificial Intelligence: Examining Toxicity, Language Polarity, and Harmful Sentence Completion of ChatGPT *Shashanka Mondal (C.V. RAMANA GLOBAL UNIVERSITY BHUBANESHWAR) Anand Kumar (IIM Ranchi) Pradip Kumar Bala (IIM Ranchi), In the Book of Abstracts, ISDSI Global Conference 2023 – Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, 27-29, December 2023, IIM Ranchi, page 88
  • A bibliometric investigation of conversational interfaces within the healthcare domain *Ananya Hadadi Raghavendra (Indian Institute of Management Ranchi) Pradip Kumar Bala (Indian Institute of Management Ranchi) Arindam Mukherjee (Indian Institute of Management Ranchi), In the Book of Abstracts, ISDSI Global Conference 2023 – Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, 27-29, December 2023, IIM Ranchi, page 203
  • Artificial Intelligence for Good Health and Well-being (Sustainable Development Goal 3): A bibliometric and structural topic modeling analysis *Sreevatsa Bellary (Indian Institute of Management Ranchi) Pradip Kumar Bala (Indian Institute of Management Ranchi), In the Book of Abstracts, ISDSI Global Conference 2023 – Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, 27-29, December 2023, IIM Ranchi, page 209
  • An Empirical Study of User Experience of New Age Blockchain-based Social Media Platforms *Vandana Kumari (Indian Institute of Management Ranchi) Pradip Kumar Bala (Indian Institute of Management Ranchi) Shibashish Chakraborty (Indian Institute of Management Ranchi), In the Book of Abstracts, ISDSI Global Conference 2023 – Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, 27-29, December 2023, IIM Ranchi, page 348
  • Bibliometric Exploration of CEO Communication in the CSR Domain: Unleashing Data Ananlytical Insights *Ananya Hadadi Raghavendra (Indian Institute of Management Ranchi) Pradip Kumar Bala (Indian Institute of Management Ranchi) Arindam Mukherjee (Indian Institute of Management Ranchi), In the Book of Abstracts, ISDSI Global Conference 2023 – Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, 27-29, December 2023, IIM Ranchi, page 435
  • Understanding uses and gratifications valued by users of eLearning companies through use of Twitter data *Arghya Ray (IMI Kolkata) Pradip Kumar Bala (IIM Ranchi), In the Book of Abstracts, ISDSI Global Conference 2023 – Reimagining Globalization: The Power of Digital Interconnection in a Deglobalizing World, 27-29, December 2023, IIM Ranchi, page 529
  • Ananya Hadadi Raghavendra, Sreevatsa Bellary, Pooja Sengupta, Pradip Kumar Bala, Arindam Mukherjee 0002. Psychological factors affecting social media usage: A U&G theory perspective. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. doi: https://aisel.aisnet.org/amcis2023/social_comput/social_comput/10
  • Ananya Ray, Pradip Kumar Bala, and Arghya Ray (May 3-4, 2023), An NLP-Based Approach to Examine Customer Views about Virtual Tourism Sites, 2nd International Conference on Technology, Innovation, and Sustainability in Business Management, Middlesex University Dubai.
  • Anand Kumar, Pradip Kumar Bala, Rajat Kumar Behera (2023). A Latent Dirichlet Allocation Approach to Determine the Antecedents of e-Satisfaction of Smart Lighting App. In the Proceedings of 2023 3rd International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME), IEEE, 1-5, Publication date: 2023/7/19
  • Srivastava A., & Bala, P. K. (2018). Diffusing Indian Vedic Philosophy for Transfer Learning in Artificial Intelligence Systems for Personalised Recommendation. Proceedings of 6th International Conference on Business Analytics and Intelligence (ICBAI) 2018, Dec. 20-22, 2018, Indian Institute of Science, Bangalore
  • Behera, R., & Bala, P. K. (2018). Turning data into actionable information for business performance measurement using 3rd wave of storytelling via scorecard and dashboard. Proceedings of 6th International Conference on Business Analytics and Intelligence (ICBAI) 2018, Dec. 20-22, 2018, Indian Institute of Science, Bangalore.
  • Ray, A. & Bala, P. K. (2019). Understanding the uses and gratifications valued by customers through an NLP-based approach. Proceedings of International Conference on Business Analytics and Intelligence (ICBAI) 2019, Dec., 2019, IIM, Bangalore, Track 23, sl. No. 2
  • Kumar, B.& Bala, P. K. & Ray, A. (2019). User-item-context interacting for enhancing eCommerce data management. Proceedings of International Conference on Business Analytics and Intelligence (ICBAI) 2019, Dec. 2019, IIM, Bangalore, Track 16, sl. No. 3
  • Bala, P.K.: Mining Quantitative Association Rule for Intelligent Business Decision: International Conference on Enterprise Systems, ICES-2008, organized by GDBS, USA and MDI, Gurgaon, Jan. 10-12, 2008-(Published in edited book)
  • Bala, P.K.: Consumer Insight Mining for Retail Multi-Item Inventory Modeling: World Congress on Engineeering WCE – 2008, London, UK, July 02-04, 2008, organized by International Association of Engineers (IAENG), published in “Lecture Notes in Engineering and Computer Science, WCE 2008”, Volume II, pp. 1193-1196. (Nominated for “Best Paper Award” and awarded “Certificate of Merit”, equivalent to the second best)
  • Bala, P.K.: Exploring Various Forms of Purchase Dependency in Retail Sale, World Congress on Engineering & Computer Science, WCECS -2008, San Francisco, USA, Oct. 22-24, 2008, organized by International Association of Engineers (IAENG), published in “Lecture Notes in Engineering and Computer Science, WCECS 2008”, pp. 1101-1104. (Nominated for “Best Paper Award”)
  • Bala, P.K.: A Technique for Mining Negative Association Rules, Compute 2009 (Annual International Conference of ACM, Bangalore), Jan. 9-10, 2009, to be published in the conference proceedings (in ACM Digital Library)
  • Bala, P.K.: A data mining model for investigating the impact of promotion in retailing, Proceedings of IEEE International Advanced Computing Conference, IACC-2009, Mar. 6-7, 2009, Patiala, India, ISBN: 978-981-08-2465-5, pp. 789-793.
  • Anand, S., Bala, P.K. and Mohapatra, S.: e-microfinance: A cognitive ‘Just’ rural brand model. International Conference on Technology and Innovation in Marketing (ICTIM-2008) organized by Inderscience and IMT-Ghaziabad, Apr. 18-19, 2008 (published in edited book)
  • Bala, P.K.: Mining Changes in Purchase Behavior in Retail Sale with Products as Conditional Part, “Proceedings of IEEE International Advanced Computing Conference, IACC-2010”, Feb. 19-20, 2010, Patiala, India, pp. 78-81.
  • Bala, P.K.: Decision tree based demand forecasts for improving inventory performance, “Proceedings of IEEE International Conference on Industrial Engineering & Management, IEEM-2010”, Dec. 7-10, 2010, Macau, pp. 1926-1930.
  • Bala, P.K.: An innovative algorithm for clustering retail items, “IEEE Proceedings of International Conference, SOCPAR-2010, Cergy Pontoise, France, Dec. 7-10, 2010, pp. 208-213.
  • Bala, P. K. and Xavier, M. J.: Purchase dependency based demand forecasting in improved spare parts inventory management, 4th International Conference on IT & Business Intelligence, ITBI-2012, Nov. 23-25, 2012, Bhubaneswar, India. pp. 10.
  • Bipul Kumar, P.K.Bala and Abhishek Srivastava: Enhancing recommender systems accuracy by using user-items latent features similarity, 2015 Harvard Academic conference, organized by WEI, Boston, USA, 8-10 June, 2015
  • Bipul Kumar and Abhishek Srivastava, P.K.Bala: AN IMPROVISED LATENT FACTOR MODEL FOR MORE EFFICIENT RECOMMENDER SYSTEMS, Int’l Conference for Academic Disciplines, Boston, USA, 26-29 May, 2015
  • Bipul Kumar, P.K.Bala: List wise Ranking using Cosine Based Latent Factor Model, International Conference on Big Data and Knowledge Discovery, 09-11 March-2016, Bangalore
  • R Kumar,N Varma, A Srivastava and PK Bala: A Framework for Simple, Secure and Cost Effective Online Voting System, Proceedings of the 15th European Conference on eGovernment 2015: ECEG 2015, 158
  • Nitin Varma Pradip K Bala : Context Development For Internet Security In The Big Data Analytics World, Conference in Indian Institute of Management, Ahmedabad
  • Rahul Kumar, Pradip Kumar Bala and Shubhadeep Mukherjee: A new neighborhood formation approach in collaborative filtering, Fourth International Conference on Business Analytics and Intelligence (ICBAI) , 2016 , IISc., Bangalore, India – 18th Dec to 21st Dec, 2016
  • Shubhadeep Mukherjee, Pradip Kumar Bala and Rahul Kumar: Analyzing Customer Sentiments and Service Quality Gaps in IT Service Settings, Fourth International Conference on Business Analytics and Intelligence (ICBAI) , 2016 , IISc., Bangalore, India – 18th Dec to 21st Dec, 2016
  • Shubhadeep Mukherjee, Pradip Kumar Bala: Customer Sentiment Analysis for IT Service Settings, 2nd Los Angeles International Business and Social Science Conference 2016, Los Angeles, USA – 28th Oct to 30th Oct, 2016
  • (iv) Papers presented in conference (8 papers):
  • Ashraf, S. A.; Javed, A. F.; Bala, P. K. & Vijay, T. S. (2021). A Stylometric Enquiry in Detecting Incentivised Reviewers: An NLP Based Approach. Proceedings of 8th International Conference on Business Analytics and Intelligence (ICBAI) 2021, Dec., 20-22, 2021, IISc, Bangalore
  • Syed Abdullah Ashraf, Aariz Faizan Javed, Pradip Kumar Bala (2021), Barriers of Fintech adoption in MSMEs: Moderating role of Innovation Culture, Australasian Conference on Information Systems 2021, Sydney, 6-10 December 2021
  • Aariz Faizan Javed, Pradip Kumar Bala, Shibashish Chakraborty (2020).Entrepreneurship-Why are fresh management graduates reluctant to take entrepreneurship as their career option.22nd Annual Convention of the Strategic Management Forum at IIM Ranchi,December 21-23, 2020
  • Mohapatra, S., Bala, P.K., Advancement towards world-class healthcare systems in India, Fifth Conference of Indian Association for Social Sciences and Health (IASSH) on Millennium Development Goals (MDGs) & Health, 7-9th April 2008, Bhubaneswar, India.
  • Rajiv Kumar, P.K.Bala, Nitin Varma and Abhishek Srivastava: 15th European Conference on eGovernance (ECEG 2015), Portsmouth (UK), June 18-19, 2015
  • Nitin Varma, Pradip Kumar Bala: Context Development For Internet Security In The Big Data Analytics World, 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence, IIM Ahmedabad, April 11-12, 2015, organized by IIM Ahmedabad
  • Bipul Kumar , P. K. Bala and Abhishek Srivastava: Enhancing recommender systems accuracy by using user-items latent features similarity, 2015 Harvard Academic conference, organized by WEI, Boston, USA, 8-10 June, 2015
  • Abhishek Srivastava, P.K.Bala and Bipul Kumar: AN IMPROVISED LATENT FACTOR MODEL FOR MORE EFFICIENT RECOMMENDER SYSTEMS, Internationall Conference for Academic Disciplines, Boston, USA, 26-29 May, 2015

Awards

  • Ranked 41 in Bihar Combined Engineering Entrance Examination, 1989
  • Ranked 52 in Orissa Joint Entrance Examination for Engineering Admission, 1989
  • PMT Prize for excellent performance (Second Position in the Class) in M.Tech. in IIT, Kharagpur,
  • “Certificate of Merit” for one research paper in World Congress of Engineering – 2008, London, UK
  • Best Professor Award in Operations Management in World Congress of Education, 2013
  • Name included in Marquis Who’s Who