Journal Articles
PAPERS
Arya, V., Auruskeviciene, V., Agarwal, S., Kokatnur, P., Kumar, H., Verma, R. (2024). Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts. Environmental Science and Pollution Research (Q1) 31, 12892–12915 (2024). https://doi.org/10.1007/s11356-023-31503-7
Bhattacharyya, K., Debata, B., Verma. R., (2024). A model for understanding the Customer Experience (CX) landscape from Business-to-Business(B2B) context: Theorization from the journey of Indian service technology firms In, International Journal of Internet Marketing and Advertising (ABDC – C, forthcoming) DOI: 10.1504/IJIMA.2023.10058898
Verma, R., Arya, V., Thomas, A., Bolognesi, E., & Mueller, J. (2023). Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect. Journal of Intellectual Capital, 24(4), 1047-1074. (ABDC-B, H Index-105), Link- https://www.emerald.com/insight/content/doi/10.1108/JIC-07-2022-0162/full/html
Kumari, R., Verma, R., Debata, B. R., & Ting, H. (2022). A systematic literature review on the enablers of green marketing adoption: consumer perspective. Journal of Cleaner Production, 132852. (ABDC-A, Impact Factor-11.1, Hindex-268), Linkhttps://www.sciencedirect.com/science/article/abs/pii/S0959652622024465
Kumari, R., Singh, A. K., Verma, R., & Fetais, A. H. M. (2022). Enablers and Challenges for E-Health Services: A Systematic Literature Review. International Journal of Electronic Government Research (IJEGR), 18(1), 1-17. (ABDC-C, Impact Factor-1.2, H Index-33), https://www.igi-global.com/article/enablers-and-challenges-for-e-health-services/298626
Verma, R., Kothapalli, G. M., & Kumari, R. (2020). B2B or B2C dilemma in maintenance industry: UrbanKare. Emerald Emerging Markets Case Studies, 10(4), 1-25. (Impact factor-0.23, H index-7), Link- https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2019-0328/full/html
Verma, R., Sharma, A., & Verma, J. (2019). Aryan cabs: leveraging it for rural connectivity. Emerald Emerging Markets Case Studies, 9(2), 1-21. (Impact factor-0.23, H index-7), Link- https://www.emerald.com/insight/content/doi/10.1108/EEMCS-04-2019-0085/full/html
Singh, A. K., Verma, J., & Verma, R. (2020). Understanding role of market-orientated IT competence and knowledge sharing mechanism in gaining competitive advantage. Global Business Review, 21(2), 418-435. (ABDC-C, H Index-37), Link- https://doi.org/10.1177/097215091882494
Verma, R., & Jayasimha, K. R. (2014). Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26(2), 105-121. (ABDC-B, H index- 29), Link- https://www.sciencedirect.com/science/article/pii/S0970389614000305
Verma, R., & Rajagopal. (2013). Conceptualizing service innovation architecture: A service-strategic framework. Journal of Transnational Management, 18(1), 3-22. (ABDC-C, H index-19), Link- https://www.tandfonline.com/doi/abs/10.1080/15475778.2013.751869
Verma, R., Rajagopal, & Mercado, P. R. (2013). Impact of service co-creation on performance of firms: the mediating role of market oriented strategies. International Journal of Services and Operations Management, 15(4), 449-466. (ABDC-C, H Index-31), Link- https://www.inderscienceonline.com/doi/abs/10.1504/IJSOM.2013.054885
BOOK CHAPTERS
Anand, D., Verma, R., Kumar, A., (2024). Paavni Organic Agriculture and Dairy Farming: Issues and Challenges in Case Studies on Sustainability and Innovations across Entrepreneurial and other Contexts: Bloomsbury India.
Karan., A & Verma., R. (2022), Indian Oil: Transformation to a Clean Energy Company: A Case Studies on Entrepreneurial Ecosystem Case, In: Sustainable Business and Stakeholder Dynamics. Bloomsbury India.
Kumari, R. & Verma., R. (2022), Jalkafal: Delivering Local, Fresh Fish Delicacies on a Click Case published in Case Studies on Management Strategies, Human Resource and Marketing Dimension, Bloomsbury India.
Kumari, R., Nigam, N., & Verma, R. (2022). Swasthika: Reworking on Marketing-Mix. In Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship (pp. 399-407). Cham: Springer International Publishing.
Verma, R., Verma, J., & Kumari, R. (2022). Role of Technology Business Incubator (TBI) in Sustaining Start-Ups: The Case of Startup Incubation and Business Innovation Lab (SIBIL). Managing Disruptions in Business: Causes, Conflicts, and Control, 421-432.
Verma, R., & Reyes-Mercado, P. (2021). Happy Laundry Services: What Next?. Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets, 367-379.
Reyes-Mercado, P., & Verma, R. (2020). Effectuation and causation approaches in entrepreneurial marketing: A Set-Theoretical model. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 347-361.
Kumari, K, & Verma, R. (2019), Digitization: a study of service delivery innovation in Banking systems, In: Strategic Rethinking: Connecting Local-Global Business Models, Nova Publications, USA
Verma, R., & Verma, J. (2019). Role of Leadership Style on Corporate Entrepreneurship and Firm Innovativeness: Learnings from Start-ups in Emerging Markets. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 189-205.
Verma, R. (2018). Innovation in Public Systems: Analyzing Fast Track Legal Systems. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 1-15). IGI Global.
Verma, J., & Verma, R. (2018). Innovation in the Provision of Medical Services in India. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 16-27). IGI Global.
Case studies
Tax Mitra: Easing Financial Access in Rural India, published with European Case Clearing House (ECCH), The Case Centre (2022)
