Our Faculty

Rajeev Verma

Assistant Professor
  • Fellow Programme in Management, IIM Indore, 2013

Dr. Rajeev Verma is a faculty of Marketing at IIM Ranchi. His more than 13 years of experience is a blend of industry, academics, research, training, startup mentoring, venture development, consulting, and institutional building. He has completed his FPM from Indian Institute of Management (IIM) Indore and post-graduation in Forest Economics and Management from Forest Research Institute, Dehradun (under ICFRE). He has been a doctoral research fellow at EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico City and recipient of Prof Marti Subramanyam Best Paper Research Award for IMRDC 2012 at IIMB. He has also been a CSIR Fellow at National Innovation Foundation, India.
Dr. Verma is having a vast experience in project consulting especially for various departments under Government of Bihar (notably Industry, Excise, Education, SC ST Welfare, Environment and Forest, Land Acquisition), Indian Railways, UNICEF and ITTO Japan. He has successfully completed a startup policy advocacy project at Manchester Metropolitan University, UK for Government of Bihar and lead a project for UNICEF-WASH programme.

Teaching Areas

  • Industrial Marketing
  • Startup Scaling and Branding
  • Public Service Marketing and Healthcare Management
  • Neuromarketing in VUCA World
  • Human to Human (H2H) Marketing


  • Director, CIMP Business Incubation and Innovation Foundation (2021-2023)
  • Associate Professor, Chandragupt Institute of Management Patna (2013-2023)
  • Fellow, Business Development, National Innovation Foundation, Ahmedabad (2008-2009)

Training & Consulting Areas

  • Strategic Business Transformation and Business Model Innovation.
  • Gender Capital and Entrepreneurship
  • Socio-economic Impact Studies of Governmental Policies

Research Area

  • Sustainable Marketing Practices
  • Service Delivery Innovation in Multi-national Perspective
  • Digital Transformation of services

Current Research Interests

  • Green Marketing Practices
  • Business Model Innovation and OCB
  • Inclusive Healthcare Management
  • Tourism in Emerging economies
  • Human Centric Marketing in the digital age

Professional Affiliation

  • Associate Member, ISDM, Japan
  • Lifetime member, Bharatiya Shikshan Mandal


Journal Articles
  • Arya, V., Auruskeviciene, V., Agarwal, S., Kokatnur, P., Kumar, H., Verma, R. (2024). Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts. Environmental Science and Pollution Research (Q1) 31, 12892–12915 (2024). https://doi.org/10.1007/s11356-023-31503-7
  • Bhattacharyya, K., Debata, B., Verma. R., (2024). A model for understanding the Customer Experience (CX) landscape from Business-to-Business(B2B) context: Theorization from the journey of Indian service technology firms In, International Journal of Internet Marketing and Advertising (ABDC – C, forthcoming) DOI: 10.1504/IJIMA.2023.10058898
  • Verma, R., Arya, V., Thomas, A., Bolognesi, E., & Mueller, J. (2023). Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect. Journal of Intellectual Capital, 24(4), 1047-1074. (ABDC-B, H Index-105), Link- https://www.emerald.com/insight/content/doi/10.1108/JIC-07-2022-0162/full/html
  • Kumari, R., Verma, R., Debata, B. R., & Ting, H. (2022). A systematic literature review on the enablers of green marketing adoption: consumer perspective. Journal of Cleaner Production, 132852. (ABDC-A, Impact Factor-11.1, Hindex-268), Linkhttps://www.sciencedirect.com/science/article/abs/pii/S0959652622024465
  • Kumari, R., Singh, A. K., Verma, R., & Fetais, A. H. M. (2022). Enablers and Challenges for E-Health Services: A Systematic Literature Review. International Journal of Electronic Government Research (IJEGR), 18(1), 1-17. (ABDC-C, Impact Factor-1.2, H Index-33), https://www.igi-global.com/article/enablers-and-challenges-for-e-health-services/298626
  • Verma, R., Kothapalli, G. M., & Kumari, R. (2020). B2B or B2C dilemma in maintenance industry: UrbanKare. Emerald Emerging Markets Case Studies, 10(4), 1-25. (Impact factor-0.23, H index-7), Link- https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2019-0328/full/html
  • Verma, R., Sharma, A., & Verma, J. (2019). Aryan cabs: leveraging it for rural connectivity. Emerald Emerging Markets Case Studies, 9(2), 1-21. (Impact factor-0.23, H index-7), Link- https://www.emerald.com/insight/content/doi/10.1108/EEMCS-04-2019-0085/full/html
  • Singh, A. K., Verma, J., & Verma, R. (2020). Understanding role of market-orientated IT competence and knowledge sharing mechanism in gaining competitive advantage. Global Business Review, 21(2), 418-435. (ABDC-C, H Index-37), Link- https://doi.org/10.1177/097215091882494
  • Verma, R., & Jayasimha, K. R. (2014). Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26(2), 105-121. (ABDC-B, H index- 29), Link- https://www.sciencedirect.com/science/article/pii/S0970389614000305
  • Verma, R., & Rajagopal. (2013). Conceptualizing service innovation architecture: A service-strategic framework. Journal of Transnational Management, 18(1), 3-22. (ABDC-C, H index-19), Link- https://www.tandfonline.com/doi/abs/10.1080/15475778.2013.751869
  • Verma, R., Rajagopal, & Mercado, P. R. (2013). Impact of service co-creation on performance of firms: the mediating role of market oriented strategies. International Journal of Services and Operations Management, 15(4), 449-466. (ABDC-C, H Index-31), Link- https://www.inderscienceonline.com/doi/abs/10.1504/IJSOM.2013.054885
  • Anand, D., Verma, R., Kumar, A., (2024). Paavni Organic Agriculture and Dairy Farming: Issues and Challenges in Case Studies on Sustainability and Innovations across Entrepreneurial and other Contexts: Bloomsbury India.
  • Karan., A & Verma., R. (2022), Indian Oil: Transformation to a Clean Energy Company: A Case Studies on Entrepreneurial Ecosystem Case, In: Sustainable Business and Stakeholder Dynamics. Bloomsbury India.
  • Kumari, R. & Verma., R. (2022), Jalkafal: Delivering Local, Fresh Fish Delicacies on a Click Case published in Case Studies on Management Strategies, Human Resource and Marketing Dimension, Bloomsbury India.
  • Kumari, R., Nigam, N., & Verma, R. (2022). Swasthika: Reworking on Marketing-Mix. In Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship (pp. 399-407). Cham: Springer International Publishing.
  • Verma, R., Verma, J., & Kumari, R. (2022). Role of Technology Business Incubator (TBI) in Sustaining Start-Ups: The Case of Startup Incubation and Business Innovation Lab (SIBIL). Managing Disruptions in Business: Causes, Conflicts, and Control, 421-432.
  • Verma, R., & Reyes-Mercado, P. (2021). Happy Laundry Services: What Next?. Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets, 367-379.
  • Reyes-Mercado, P., & Verma, R. (2020). Effectuation and causation approaches in entrepreneurial marketing: A Set-Theoretical model. Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets, 347-361.
  • Kumari, K, & Verma, R. (2019), Digitization: a study of service delivery innovation in Banking systems, In: Strategic Rethinking: Connecting Local-Global Business Models, Nova Publications, USA
  • Verma, R., & Verma, J. (2019). Role of Leadership Style on Corporate Entrepreneurship and Firm Innovativeness: Learnings from Start-ups in Emerging Markets. Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 189-205.
  • Verma, R. (2018). Innovation in Public Systems: Analyzing Fast Track Legal Systems. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 1-15). IGI Global.
  • Verma, J., & Verma, R. (2018). Innovation in the Provision of Medical Services in India. In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 16-27). IGI Global.
  • Case studies
  • Tax Mitra: Easing Financial Access in Rural India, published with European Case Clearing House (ECCH), The Case Centre (2022)
  • Awards

    • Received Second Best Case Award at International Case Conference 2023 held at BIMTECH India.
    • Received Young Scholar Case Award and Best Case Award at International Case Conference 2022 held at BIMTECH India.
    • Received Prof Marti Subramanyam Best Paper Research Award for IMRDC 2012 held at Indian Institute of Management, Bangalore (IIM-B).