Our Faculty

Rajeev Verma

Assistant Professor
  • Fellow Programme in Management, IIM Indore, 2013

Dr. Rajeev Verma is a faculty member of Marketing at IIM Ranchi. His more than 15 years of experience span industry, academia, startup mentoring, consulting, and institution-building. He has completed his FPM from the Indian Institute of Management (IIM) Indore and Post-Graduation in Forest Economics and Management from the Forest Research Institute, Dehradun. He has been a doctoral research fellow at EGADE Business School, Tecnológico de Monterrey (ITESM), Mexico City. He has also served as a CSIR Fellow at the National Innovation Foundation, India. Dr. Verma has vast experience in project consulting, notably for NITI Aayog, Government of India, Indian Railways, UNICEF, ITTO Japan, and for the various departments under the Government of Bihar (notably Industry, Excise, Education, SC ST Welfare, Environment and Forest, Land Acquisition). He has also served as Program Director for the consultancy projects offered for Aditya Birla Fashion and Retail Limited (ABFRL) – Pantaloons (IFSM) and ElasticRun Fulfilment Network. He has successfully completed a startup policy advocacy project at Manchester Metropolitan University, UK, for the Government of Bihar and led a project for the UNICEF-WASH program.

Teaching Areas

  • Industrial Marketing
  • Startup Scaling and Branding
  • Public Service Marketing and Healthcare Management
  • Human to Human (H2H) Marketing

Experience

  • Director, CIMP Business Incubation and Innovation Foundation (2021-2023)
  • Associate Professor, Chandragupt Institute of Management Patna (2017-2023
  • Assistant Professor, Chandragupt Institute of Management Patna (2013-2017)
  • Fellow, Business Development, National Innovation Foundation, Ahmedabad (2008-2009)

Training & Consulting Areas

  • Strategic Business Transformation and Business Model Innovation
  • Gender Capital and Entrepreneurship
  • Socio-economic Impact Studies of Governmental Policies

Research Area

  • Sustainable Marketing Practices
  • Service Delivery Innovation in Multi-national Perspective
  • Digital Transformation of services

Current Research Interests

  • Green Marketing Practices
  • Tourism in Emerging economies
  • Human Centric Marketing in the digital age

Professional Affiliation

  • Associate Member, ISDM, Japan
  • Lifetime member, Bharatiya Shikshan Mandal

Publications

Journal Articles
  • Pant, P., K. P. Muhammed Niyas, R. Yadav, K. Dadsena, and R. Verma. 2026. “ Deceptive Tone in Sustainable Supply Chain Disclosure and Its Impact on Firm Performance: The Role of Organizational Structure.” Business Strategy and the Environment 1–23. https://doi.org/10.1002/bse.71226.
  • Kumar, Rajeev Ranjan; Kumar, Pritish; Dadsena, Krishna; Verma, Rajeev (2026), Investigating Drone Adoption in Distribution and Supply Chain: A Technological-Organisational- environmental Framework”, International Journal of Retail & Distribution Management (2026), https://doi.org/10.1108/IJRDM-03-2025-0167
  • Ranjani Kumari, Jyoti Verma, Rajeev Verma, Vikas Arya, Armando Papa (2025), Flying High With Entrepreneurial Ecosystems—A Systematic Literature Review to Determine the Factors of Entrepreneurial Ecosystem Development, Business Strategy and the Environment, First published: 12 August 2025, https://doi.org/10.1002/bse.70140
  • Verma, R. (2025). Understanding the Role of Corporate Governance in Business Model Innovation. IUP Journal of Corporate Governance, 24(1), 89-106.DOI: 10.71329/IUPJCG/2025.24.1.89-106.
  • Karan, A., Verma, J. and Verma, R. (2024), “Examining the relationship between organizational capabilities and business sustainability among start-ups: a dynamic capability view”, Journal of Indian Business Research, https://doi.org/10.1108/JIBR-04-2023-0124
  • Arya, V., Auruskeviciene, V., Agarwal, S., Kokatnur, P., Kumar, H., Verma, R. (2024). Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts. Environmental Science and Pollution Research (Q1) 31, 12892–12915 (2024). https://doi.org/10.1007/s11356-023-31503-7
  • Bhattacharyya, K., Debata, B., Verma. R., (2024). A model for understanding the Customer Experience (CX) landscape from Business-to-Business(B2B) context: Theorization from the journey of Indian service technology firms In, International Journal of Internet Marketing and Advertising, DOI: 10.1504/IJIMA.2023.10058898
  • Verma, R., Arya, V., Thomas, A., Bolognesi, E., & Mueller, J. (2023). Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect. Journal of Intellectual Capital, 24(4), 1047-1074, Link- https://www.emerald.com/insight/content/doi/10.1108/JIC-07-2022-0162/full/html
  • Kumari, R., Verma, R., Debata, B. R., & Ting, H. (2022). A systematic literature review on the enablers of green marketing adoption: consumer perspective. Journal of Cleaner Production, 132852. https://www.sciencedirect.com/science/article/abs/pii/S0959652622024465
  • Kumari, R., Singh, A. K., Verma, R., & Fetais, A. H. M. (2022). Enablers and Challenges for E-Health Services: A Systematic Literature Review. International Journal of Electronic Government Research (IJEGR), 18(1), 1-17, https://www.igi-global.com/article/enablers-and-challenges-for-e-health-services/298626
  • Verma, R., Kothapalli, G. M., & Kumari, R. (2020). B2B or B2C dilemma in maintenance industry: UrbanKare. Emerald Emerging Markets Case Studies, 10(4), 1-25. https://www.emerald.com/insight/content/doi/10.1108/EEMCS-12-2019-0328/full/html
  • Verma, R., Sharma, A., & Verma, J. (2019). Aryan cabs: leveraging it for rural connectivity. Emerald Emerging Markets Case Studies, 9(2), 1-21. https://www.emerald.com/insight/content/doi/10.1108/EEMCS-04-2019-0085/full/html
  • Singh, A. K., Verma, J., & Verma, R. (2020). Understanding role of market-orientated IT competence and knowledge sharing mechanism in gaining competitive advantage. Global Business Review, 21(2), 418-435, Link- https://doi.org/10.1177/097215091882494
  • Verma, R., & Jayasimha, K. R. (2014). Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26(2), 105-121. https://www.sciencedirect.com/science/article/pii/S0970389614000305
  • Verma, R., & Rajagopal. (2013). Conceptualizing service innovation architecture: A service-strategic framework. Journal of Transnational Management, 18(1), 3-22. https://www.tandfonline.com/doi/abs/10.1080/15475778.2013.751869
  • Verma, R., Rajagopal, & Mercado, P. R. (2013). Impact of service co-creation on performance of firms: the mediating role of market oriented strategies. International Journal of Services and Operations Management, 15(4), 449-466. https://www.inderscienceonline.com/doi/abs/10.1504/IJSOM.2013.054885
CASE PUBLICATIONS
  • Ocean Sole: Planning an International Expansion Strategy By: Rajesh Nair, Rajeev Verma (Harvard Publishing Product Number: W42619-PDF-ENG)
  • Mediversal Hospital: Segmentation, Targeting, and Positioning Dilemma By: Rajeev Verma, Kishore Gangwani, Nitish Nigam (Harvard Publishing Product Number: W42666-PDF-ENG)
  • Tax Mitra: Easing Financial Access in Rural India, published with European Case Clearing House (ECCH), The Case Centre by Rajeev Verma, Nitish Nigam, Ankit Sharma, 2022
BOOK
  • Advanced Digital Marketing: Strategic Campaign Management for Marketing Effectiveness By Rajeev Verma, Kishore Gangwani & Priya Nath (ISBN-10 : 9361591916 ISBN-13 ‏: ‎978-9361591914), Published by Pearson Publishing (2026).
BOOK CHAPTERS
  • Nath, P., Verma, R. (2024). A Critical Analysis of Integration of Artificial Intelligence in Education with Reference to India’s National Education Policy 2020: in S Senapati, K Kumar, R Singh (eds), Prioritizing Health Welfare and Sustainable Development through CSR as a means for preparing for ESG. Bloomsbury Publications. ISBN 9789361319655, Page 188-199.
  • Kumari, R., Verma, R. (2024). Examining the Role of Business Resilience and Digital Transformation Intention on Business Model Innovation in the Post-Pandemic Era. In: Rajagopal, Goncalves, M., Zlatev, V. (eds) Entrepreneurship, Innovation, and Technology. Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-65314-8_11
  • Ranjani Kumari Nitish Nigam Dr. Rajeev Verma (2022), Swasthika: Reworking on Marketing- Mix, published in, Inclusive Businesses in Developing Economies, Springer 399-407, DOI: 10.1007/978-3-031-12217-0_20.
  • Rajeev Verma Jyoti Verma Ranjani Kumari (2022), Role of Technology Business Incubator (TBI) in Sustaining Start-Ups: The Case of Startup Incubation and Business Innovation Lab (SIBIL), published in In: Rajagopal, Behl R. (eds) Managing Disruptions in Business. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, Cham, https://doi.org/10.1007/978-3-030-79709-6_22
  • Rajeev Verma, Pável Reyes-Mercado (2021), Happy Laundry Services: What Next?, Entrepreneurship and Regional Development’ has been published by Palgrave Macmillan, NY, https://doi.org/10.1007/978-3-030-45521-7_19
  • Pavel Reyes Mercado, Rajeev Verma (2020), Effectuation and causation approaches in entrepreneurial marketing: A set-theoretical model , Innovation, Technology, and Market Ecosystems Palgrave Macmillan, NY
  • Khushboo Kumari, Rajeev Verma (2019), Digitization: a study of service delivery innovation in Banking systems, in Strategic Rethinking: Connecting Local-Global Business Models, Nova Publications, USA
  • Rajeev Verma, Jyoti Verma (2018) Role of Leadership Style on Corporate Entrepreneurship and Firm Innovativeness: Learnings from Startups in Emerging Markets, in Business Governance and Society- Analysing Shifts, Conflicts and Challenges, Palgrave Macmillan, NY
  • Rajeev Verma (2017), Innovation in Public Systems: Analyzing Fast Track Legal Systems, in Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global DOI: 10.4018/978-1-5225-4831-7.ch001
  • Rajeev Verma, Jyoti Verma (2018), Innovation in the Provision of Medical Services in India, Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global, DOI: 10.4018/978-1-5225-4831-7.ch002.

Awards

  • Received Second Best Case Award at International Case Conference 2023 held at BIMTECH India.
  • Received Young Scholar Case Award and Best Case Award at International Case Conference 2022 held at BIMTECH India.
  • Received Prof Marti Subramanyam Best Paper Research Award for IMRDC 2012 held at Indian Institute of Management, Bangalore (IIM-B).
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