Our Faculty

Shibashish Chakraborty

Associate Professor
  • Ph.D, Jadavpur University, Kolkata.
  • MBA, Symbiosis Institute of Business Management, Pune.
  • MSc, Indian Institute of Technology, Bombay.

Dr. Shibashish Chakraborty is presently serving as an Associate Professor in the Marketing area of Indian Institute of Management Ranchi. He had obtained his Ph.D. from Jadavpur University, Kolkata, M.Sc. in Mathematics from Indian Institute of Technology, Bombay and MBA from Symbiosis Institute of Business Management, Poona, under University of Poona. He has worked for reputed companies like Godrej GE Appliances Ltd as a Business Manager responsible for Sales & Marketing and other business activities. He also worked as a Teacher & Management Consultant in Singapore. He has published Research papers in reputed journals like California Management Review, Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, The International Journal of Logistics Management, International Journal of Retail and Distribution Management, International Journal of Bank Marketing, IIMB Management Review. He has conducted several Management Development Programs for working executives of public and private sector organizations in India, both as a resource person and as a coordinator..

Teaching Areas

  • Services Marketing
  • Sales & Distribution Management
  • Marketing Management
  • Services Marketing(Doctoral Level)
  • Technology Based Services(Doctoral Level)
  • Branding of Services(Doctoral Level)

Experience

He has taught at TMC Business School (TMC Int’l Holdings Ltd) in Singapore, ICFAI Business School (IBS), Kolkata and Symbiosis Institute of Business Management, Poona and has worked for reputed companies like Godrej GE Appliances Ltd in India.

Training & Consulting Areas

  • Services Marketing
  • Sales & Distribution Management
  • Technology Based Services

Research Area

  • Areas of research interest include Services Marketing and Sales and Distribution Management.

Current Research Interests

  • Mobile Network Providers
  • Mobile Payments
  • Mobile Banking
  • Mobile Apps
  • OTT Platforms
  • Electric Vehicles
  • Healthcare
  • E-Learning Services
  • Voice Assistants

Publications

  • Examining the brand trust and willingness to subscribe to third party add-on services in over-the top platforms: a brand trust transfer perspective. Asia Pacific Journal of Marketing and Logistics. (2024) Co Author: Anup Soren. https://doi.org/10.1108/APJML-03-2024-0365. (ABDC- A).
  • Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN. Journal of Retailing and Consumer Services, Volume 81, November 2024, 104045. Co Authors: Sreevatsa Bellary, Pradip Kumar Bala. (ABDC- A).
  • Utilizing online reviews for analyzing digital healthcare consultation services: Examining perspectives of both healthcare customers and healthcare professionals. International Journal of Medical Informatics, Volume 191, November 2024,105587 Co Authors: Sreevatsa Bellary, Pradip Kumar Bala. (ABDC- A).
  • A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews. Journal of Retailing and Consumer Services, Volume 81, November 2024, 103967. Co Authors: Vandana Kumari, Pradip Kumar Bala. (ABDC- A).
  • Beliefs, flow and habit in continuance of over-the-top (OTT) platforms. International Journal of Retail & Distribution Management, Vol. 52 No. 2, 2024, pp. 183-200, Co Author: Anup Soren. (ABDC- A).
  • Exploring Antecedents Impacting User Satisfaction with Voice Assistant App: A Text Mining-Based Analysis on Alexa Services. Journal of Retailing and Consumer Services, Volume 76, January 2024, 103586. Co Authors: Anand Kumar, Pradip Kumar Bala, Rajat Kumar Behera .(ABDC- A).
  • Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach Journal of Retailing and Consumer Services, Volume 76, January 2024, 103574. Co Author: Anup Soren.(ABDC- A).
  • The formation of habit and word-of-mouth intention of over-the-top platforms. Journal of Retailing and Consumer Services, Volume 75, November 2023, 103460. Co Author: Anup Soren. (ABDC- A)
  • Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews. Journal of Retailing and Consumer Services, Volume 73, July 2023, 103363. Co Authors: Avinash Kumar, Pradip Kumar Bala. (ABDC- A)
  • Will Metaverse Take the Omnichannel Experience Forward? California Management Review. April 2023. Co Authors: Sanchit Misra, Rajeshwari Krishnamurthy. https://cmr.berkeley.edu/2023/04/will-metaverse-take-the-omnichannel-experience-forward/ (ABS- 3)
  • Measuring consumer perception of overall brand equity drivers for m-payments. International Journal of Bank Marketing, Vol. 41 No. 1, 2023, pp. 130-157, Co Author: Raja Sankaran. (ABDC- A)
  • Green service production and environmental performance in healthcare emergencies: role of big-data management and green HRM practices. The International Journal of Logistics Management,Vol.33 No. 4, 2022, pp. 1524-1548, Co Author: Pradeep Kumar. (ABDC- A)
  • Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms. Journal of Retailing and Consumer Services, Volume 59, March 2021,102351. Co Authors: Arghya Ray, Pradip Kumar Bala, Shilpee A. Dasgupta. ABDC- A)
  • Why customers make mobile payments? Applying a means-end chain approach. Marketing Intelligence & Planning, Vol. 39 No. 1, 2021, pp. 109-124. Co Author: Raja Sankaran.(ABDC- A)
  • Auxiliary flexibility in healthcare delivery system: an integrative framework and implications. Global Journal of Flexible Systems Management,Volume 19, No.2, 2018, pp 173-186. Co-Authors: Pradeep Kumar, Sasadhar Bera ,Tanusree Dutta. (ABDC- A)
  • Factors impacting mobile banking in India: Empirical approach extending UTAUT2 with Perceived Value and Trust. IIM Kozhikode Society & Management Review, Volume 11, No.1, 2022, pp. 7–24, Co-Author: Raja Sankaran. ((ABS- 2))
  • Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising. Aslib Journal of Information Management, Vol. 73 No. 6,2021, pp. 967-991. Co Authors: Abhishek Srivastava, Shilpee A. Dasgupta, Arghya Ray, Pradip Kumar Bala.(ABDC- B)
  • Do Women Directors Impact the Risk and Return of Indian Banks? IIM Kozhikode Society &Management Review, Volume 10, No.1, 2021, pp. 44–65. Co Authors: Ankur Shukla, Narayanasamy Sivasankaran, Prakash Singh, Ayyaluswamy Kanagaraj. (ABS- 2)
  • Structural Equation Modelling of Determinants of Customer Satisfaction of Mobile Network Providers: Case of Kolkata, India, IIMB Management Review, Volume 26, No. 4, 2014, pp 234-248. Co-author: Kalyan Sengupta. (ABDC- B)
  • Determinants and Consequences of Cause–Brand Association: An Empirical Analysis. (2022), Vision.Co Authors: Deepa Rohit, Rajesh Panda. DOI: 10.1177/09722629221087364 (ABDC- C)
  • An examination of the association between service convenience flexibility in healthcare delivery systems and patient satisfaction. South Asian Journal of Management, Volume 24, No.4, 2017, pp35-54. Co-Authors Pradeep Kumar & Sasadhar Bera. (ABDC- C)
  • An Exploratory Study on Determinants of Customer Satisfaction of Leading Mobile Network Providers – Case of Kolkata, India, Journal of Advances in Management Research, Volume 10, No 2,2013, pp 279-298.Co-Author: Kalyan Sengupta.
  • A Study on Customer Profiling of Mobile Phone Service Providers in Emerging Markets- Case of Kolkata, India, Management and Labour Studies, Volume 34,Number 4, November 2009, pp.488-517. Co Author: Kalyan Sengupta. (ABDC- C)
  • Study of Relationship of Demographic factors with Brand Choice and Brand Switching of Customers of Mobile Phone Service Providers in Kolkata, Management and Labour Studies, Volume 33, Number 1, February 2008, pp.28-52. Co Author: Kalyan Sengupta. (ABDC- C)
  • Study of Important Aspects Affecting Consumer Choice of Mobile Phone Service Providers,Management and Labour Studies, Volume 31, Number 4, November 2006, pp.309-331. Co Author:Dilip Kumar Chakraborty.(ABDC- C)