Our Faculty

Shweta Jha

Assistant Professor (Grade – II)

Ph.D. (Marketing), IIM Indore
MBA, IIIT Gwalior
BSc. (H), University of Delhi

Dr. Shweta Jha is a faculty in the area of marketing management at IIM Ranchi. She has done her Ph.D. in marketing from IIM Indore. Her research has been published in the Journal of Product and Brand Management and the North American-Association for Consumer Research. She co-authored a book chapter and presented her research at national and international conferences.

Teaching Areas

Pricing
Consumer Psychology & Behaviour
E-Commerce
Marketing Research
Marketing Management
Experimental Research Design

Experience

Indian Institute of Foreign Trade, New Delhi

Research Area

Consumer Psychology, Self-Control, Consumer biases, Framing, Numeral Cognition, Behavioral Pricing, and Judgment and decision making
Methodological: Experiments (both laboratory and field experiments)

Publications

Journal Publications:

Mishra, Abhishek, Jha, Shweta and Nargundkar, Rajendra (2021), “The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions”, Journal of Product & Brand Management, Vol. 30 No. 6, pp. 898-915. https://doi.org/10.1108/JPBM-11-2019-2645, (ABDC– A)
Jha, Shweta, Tripathi, Sanjeev, and Mandal, Sudipta (2021), “Old is not always Gold: The role of Temporal Congruence in shaping the downstream effects of Firm’s Longevity”, in Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matt Thomson, Seattle: NA-Association for Consumer Research. (ABDC– B)
Jha, Shweta, Vyas, Vishal and Acharya, Padmanav (2015), “Financial feasibility analysis of potential projects of Indian SMEs using DEMATEL”, International Journal of Management and Enterprise Development, Vol. 14, No. 3, pp.199–213.

Book Chapter

Aggarwal, S. and Jha, S. (2021), “Eco Marketing: Cultivating Green Consumers and Communities”, Dealing with Socially Responsible Consumers – Studies in Marketing, Palgrave Macmillan (Springer Nature). (Forthcoming)

Media Coverage

Opinion on Kellogg’s got published in “The Print” article “From frosty reception to now making upma, how Kellogg’s found a place on Indian breakfast table”. Access to Article: https://theprint.in/features/brandma/from-frosty-reception-to-now-making-upma-how-kelloggs-found-a-place-on-indian-breakfast-table/834373/

Article “Six Qualities that Make an Instructor Great at Teaching Performance: Reveals New Study” got published in Higher Education Digest. Access to Article: https://www.highereducationdigest.com/six-qualities-that-make-an-instructor-great-at-teaching-performance-reveals-new-study/
Received media coverage for judging a marketing event, “My Campaign,” for IRIS-IIM Indore PGP Fest 2018 (Participants from other IIMs and prestigious B-schools presented their marketing campaigns). Access to Article: https://www.freepressjournal.in/cmcm/iris-ends-on-musical-note

Awards

Received “Best Paper Award” (along with monetary reward of INR 25, 000) for essay 1 of thesis “Old is not always Gold: The role of Temporal Congruence in shaping the downstream effects of Firm’s Longevity” in Doctoral Colloquium organized by IRMA, Anand, 2021
Fellow, 8th AIM-AMA Sheth Foundation Doctoral Consortium, 2020
Selected and received travel grants of INR 10,000 to participate in TAPMI-Max Planck-Chinese Academy of Sciences Winter School on Bounded Rationality, 2020
Won $52.60 for a competition “How Can Whatsapp/Facebook/Instagram improve education in India?” conducted by Facebook through MindSumo, 2019