Our Faculty

Shweta Jha

Assistant Professor
  • Ph.D.  (Marketing), IIM Indore
  • MBA, IIIT Gwalior
  • BSc. (H), University of Delhi

Dr. Shweta Jha is a faculty in the area of marketing management at IIM Ranchi. She has done her Ph.D. in marketing from IIM Indore. Her research has been published in the Journal of Product and Brand Management and the North American-Association for Consumer Research. She co-authored a book chapter and presented her research at national and international conferences. 

Teaching Areas

  • Pricing
  • Consumer Psychology & Behaviour
  • E-Commerce 
  • Marketing Research
  • Marketing Management
  • Experimental Research Design 


  • Indian Institute of Foreign Trade, New Delhi 

Research Area

  • Consumer Psychology, Self-Control, Consumer biases, Framing, Numeral Cognition, Behavioral Pricing, and Judgment and decision making 
  • Methodological: Experiments (both laboratory and field experiments)


 Journal Publications:

    •  Mishra, Abhishek, Jha, Shweta and Nargundkar, Rajendra (2021), “The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions”, Journal of Product & Brand Management, Vol. 30 No. 6, pp. 898-915. https://doi.org/10.1108/JPBM-11-2019-2645, (ABDC– A)
    • Jha, Shweta, Tripathi, Sanjeev, and Mandal, Sudipta (2021), “Old is not always Gold: The role of Temporal Congruence in shaping the downstream effects of Firm’s Longevity”, in Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matt Thomson, Seattle: NA-Association for Consumer Research. (ABDC– B) 
    • Jha, Shweta, Vyas, Vishal and Acharya, Padmanav (2015), “Financial feasibility analysis of potential projects of Indian SMEs using DEMATEL”, International Journal of Management and Enterprise Development, Vol. 14, No. 3, pp.199–213. 

Book Chapter

  •  Aggarwal, S. and Jha, S. (2021), “Eco Marketing: Cultivating Green Consumers and Communities”, Dealing with Socially Responsible Consumers – Studies in Marketing, Palgrave Macmillan (Springer Nature). (Forthcoming) 

Media Coverage


  • Received “Best Paper Award” (along with monetary reward of INR 25, 000) for essay 1 of thesis “Old is not always Gold: The role of Temporal Congruence in shaping the downstream effects of Firm’s Longevity” in Doctoral Colloquium organized by IRMA, Anand, 2021
  • Fellow, 8th AIM-AMA Sheth Foundation Doctoral Consortium, 2020
  • Selected and received travel grants of INR 10,000 to participate in TAPMI-Max Planck-Chinese Academy of Sciences Winter School on Bounded Rationality, 2020
  • Won $52.60 for a competition “How Can Whatsapp/Facebook/Instagram improve education in India?” conducted by Facebook through MindSumo, 2019