Prof. T Sai Vijay is presently working as assistant professor, at Indian Institute of Management Ranchi, in the department of Marketing. He has completed his Fellow Program (Ph.D.) in Marketing from Indian Institute of Management Raipur. He has done his MBA and MSc from Sri Sathya Sai Institute of Higher Learning. He is having More than ten years of academic and research experience.His teaching areas include Marketing Management, Marketing Research, Business Research Methodology, Retail Management, Rural Marketing and Integrated Marketing Communications. His research interest includes – E-WOM, online consumer behaviour, online consumer reviews, celebrity endorsement, mobile apps and impulse buying behaviour. He has published research papers in various journals like Marketing Intelligence and Planning, Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Journal of Global Information Management, Journal of Consumer Marketing, Journal of Consumer Behaviour, Journal of Internet Commerce, Pacific Asia Journal of the Association for Information Systems, Journal of International Consumer Marketing, etc.