Our Faculty

  • Assistant Professor (Grade – I)

T Sai Vijay

Assistant Professor (Grade – I)
  • Ph.D. (Marketing) Indian Institute of Management Raipur
  • MBA from Sri Sathya Sai Institute of Higher Learning
  • M.Sc. from Sri Sathya Sai Institute of Higher Learning
  • B.Sc.(Hons) from Sri Sathya Sai Institute of Higher Learning

Prof. T Sai Vijay is presently working as assistant professor, at Indian Institute of Management Ranchi, in the department of Marketing. He has completed his Fellow Program (Ph.D.) in Marketing from Indian Institute of Management Raipur. He has done his MBA and MSc from Sri Sathya Sai Institute of Higher Learning. He is having More than ten years of academic and research experience.His teaching areas include Marketing Management, Marketing Research, Business Research Methodology, Retail Management, Rural Marketing and Integrated Marketing Communications. His research interest includes – E-WOM, online consumer behaviour, online consumer reviews, celebrity endorsement, mobile apps and impulse buying behaviour. He has published research papers in various journals like Marketing Intelligence and Planning, Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Journal of Global Information Management, Journal of Consumer Marketing, Journal of Consumer Behaviour, Journal of Internet Commerce, Pacific Asia Journal of the Association for Information Systems, Journal of International Consumer Marketing, etc.

Teaching Areas

  • Marketing Management
  • Business Research Methods
  • Integrated Marketing Communications
  • Marketing Research
  • Retail Management
  • Consumer Behaviour
  • Advanced Retail Management (Doctoral Course)

Experience

  • Assistant Professor, IMT Nagpur
  • Assistant Professor, SSIPMT Raipur
  • Research Assistant, IBSCDC Hyderabad
  • Assistant Professor, SSGI Bhilai

Research Area

  • Online Consumer Reviews
  • Online Consumer Behaviour
  • Impulse Buying Behaviour
  • Consumer Mobile App Behaviour
  • Celebrity Endorsement

Publications

  • Ramakrishna Salagrama, Anna Mattila, Sanjeev Prashar and T Sai Vijay. Matching Explanations with Regulatory Focus.  Marketing Intelligence and Planning. 40(8), 958-972, 2022. https://doi.org/10.1108/MIP-08-2021-0253.
  • Rajesh Anantharaman, Sanjeev Prashar and T Sai Vijay. Uncovering the Role of Consumer Trust and Bandwagon Effect Influencing Purchase Intention: An Empirical Investigation in Social Commerce Platforms, Journal of Strategic Marketing. Available online. https://doi.org/10.1080/0965254X.2022.2070526.
  • Nilesh Arora, Sanjeev Prashar, T Sai Vijay and Chandan Parsad. Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-Endorsement, International Journal of Strategic Communications. 16(4), 663-683, DOI: 10.1080/1553118X.2022.2033978.
  • Nilesh Arora, Sanjeev Prashar, T Sai Vijay and Chandan Parsad. Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions, Journal of Global Scholars of Marketing Science. Available Online, DOI: 10.1080/21639159.2022.2080093.
  • Rajesh Anantharaman, Sanjeev Prashar and T Sai Vijay. Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour, Benchmarking: An International Journal. Available online. https://doi.org/10.1108/BIJ-06-2021-0365.
  • T Sai Vijay, Sanjeev Prashar, and Chandan Parsad. Influence of Shoppers’ Attitude and Satisfaction with Smart-Gadgets on Intention to Provide Reviews: Moderating role of Fear of Technological Advances, International Journal of Business Information Systems. Available Online. 10.1504/IJBIS.2021.10038844. 
  • Ramakrishna Salagrama, Sanjeev Prashar and T Sai Vijay. Examining the Influence of Forgiveness and its Antecedents on Consumer Behavior: The Moderating Role of Service Failure Severity. International Journal of Emerging Markets. Available Online. https://doi.org/10.1108/IJOEM-11-2020-1378.
  • Rajat Kumar Behera, Pradip Kumar Bala, Sai Vijay Tata, Nripendra P. Rana. Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach, International Journal of Emerging Markets, Available Online. https://doi.org/10.1108/IJOEM-03-2021-0433.
  • Vivek Roy, T Sai Vijay and Abhishek Srivastava. The distinctive agenda of service failure recovery in e-tailing: Criticality of logistical/non-logistical service failure typologies and e-tailing ethics, Journal of Retailing and Consumer Services. 64(1), 2022. https://doi.org/10.1016/j.jretconser.2021.102837.
  • Ramakrishna Salagrama, Sanjeev Prashar and T Sai Vijay. Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type. Service Business, 15(4), 757-779, 2021. https://doi.org/10.1007/s11628-021-00468-3. 
  • Priyanka Gupta, Sanjeev Prashar, T Sai Vijay and Chandan Parsad. Examining the Influence of Antecedents of Continuous Intention to Use an Informational App: The Role of Perceived Usefulness and Perceived Ease of Use, International Journal of Technology Marketing, 15(2/3), 126-142, 2021. 
  • T Sai Vijay, Sanjeev Prashar and Chandan Parsad. Intention to write reviews: influence of personality traits, attitude and motivational factors, Journal of Systems and Information Technology, 23(2), 218-242, 2021.
  • T Sai Vijay, Sanjeev Prashar and Chandan Parsad. Examining the influence of satisfaction and regret