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Mishra, A. S. (2021). Exploring COBRAs, its antecedents and consequences in the context of banking brands. International Journal of Bank Marketing, 39(5), 900-921

July 27, 2021
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About
Faculty & Research
Programmes
- Doctoral
  - Ph.D.
  - Executive Ph.D.
- Post Graduate
  - MBA
  - MBA-HR
  - MBA-BA
  - Executive MBA
- IPM
Corporate Relations
Social Impact

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