Consumer Behavior, Marketing Research, Marketing Strategy, Advertising and Sales Promotion
National/ International Teaching/ Research Experiences
Assistant Professor, Delhi School of Business, Delhi, 1st May 2013- 31st May 2014
Assistant Professor, T.A.Pai Mangement Institute, Manipal, Karnataka, 2nd July 2014-29th April 2017
Training & Consulting Areas:
Area: Consumer Behavior, Marketing Strategy, and Marketing Research
Certifications: (i) Certified instructor for BrandPro and MarkStrat simulation by StratX Simulations (ii) Certified administrator for Fundamental Interpersonal Relations Orientation-Behaviour (FIRO-B) (iii) Recipient of Faculty Certificate in Online Teaching by Globalnxt University, A Manipal Group Institution
Advertisement, Sales Promotion, and Consumer Behavior
Current Research Interests:
Personality Traits and Sales Promotion, Advertisements, and Bollywood Movies
Publications/ Articles/ Cases
Soni, M.J. (2017). Effects of Varying Involvement Level within a Program on Recall of Cognitive Versus Affective Ad, Journal of Consumer Marketing, 34 (4). 338-348.
Soni, M.J. & Koshy, A. (2016). Impact of Limited Quantity Offers on Different Levels of Need for Uniqueness, Vikalpa: The Journal for Decision Makers, 41 (3), 209-221.
Conferences and Seminars
Attended Brand Summit, as young faculty, organized by Confederation of Indian Industries (CII), held on 21st -22nd October 2016 at Bangalore, Karnataka
Attended 4th AIM-AMA Sheth Foundation Doctoral Consortium, as young faculty, held on 7th -9th Jan 2016 at Institute of Management Technology Ghaziabad, Delhi.
Presented paper titled 'Discount on 'Only on Limited Quantity': It's Impact on Perceived Uniqueness' at 3rd Biennal Indian Academy of Management Conference, 12th-15th December 2013, to be held at Indian Institute of Management Ahmedabad.
Presented paper titled 'Impact of Time Scarcity and Quantity Scarcity on Consumer's Response' at International Academy of Business and Management (IAMB) Conference, 23rd-25th April 2012, Vistula University, Warsaw, Poland (Co-authored with Prof. Abraham Koshy)
Presented paper titled 'Impact of Time Scarcity and Quantity Scarcity on Consumer's Response: Role of Need for Uniqueness and Deal Proneness' at 5th IIMA Doctoral Colloquium, 7th-8th January, 2012, IIMA, Ahmedabad
Presented paper titled 'Advertisement Placement in TV Program: The Moderating role of ELM and Mood Protection Mechanism' at American Academy of Advertising Conference, 7th-10th April 2011, held at Mesa, Arizona, USA
Paper titled 'Impact of Intention to Quit Smoking on Word of Mouth' accepted at Academy of Marketing Conference, 7th-9th July 2009, Leeds University, UK (Co-authored with Roopika Raj and Prof Pratap Oberoi)
Best Paper Award in Early Research Track for the paper titled 'Impact of Time Scarcity and Quantity Scarcity on Consumer's Response: Role of Need for Uniqueness and Deal Proneness' at 5th IIMA Doctoral Colloquium, 7th-8th January 2012, Ahmedabad
Best Student Conference Paper for the paper titled 'Advertising Placement in TV Programs: Role of ELM and Mood Protection Mechanism' at American Academy of Advertising Conference, 7th-10th April 2011, Arizona, USA