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Mayank Jyotsna Soni
Mayank Jyotsna Soni
Assistant Professor (Grade – I)
Area:
  • Marketing Management

mjyotsna[at]iimranchi.ac.in


Qualifications
  • FPM (IIM Ahmedabad), M.Com, and B.Com

Teaching Areas

  • Consumer Behavior, Marketing Research, Marketing Strategy, Advertising and Sales Promotion

National/ International Teaching/ Research Experiences

  • Assistant Professor, Delhi School of Business, Delhi, 1st May 2013- 31st May 2014
  • Assistant Professor, T.A.Pai Mangement Institute, Manipal, Karnataka, 2nd July 2014-29th April 2017

Training & Consulting Areas:

  • Area: Consumer Behavior, Marketing Strategy, and Marketing Research
  • Certifications:
    (i) Certified instructor for BrandPro and MarkStrat simulation by StratX Simulations
    (ii) Certified administrator for Fundamental Interpersonal Relations Orientation-Behaviour (FIRO-B)
    (iii) Recipient of Faculty Certificate in Online Teaching by Globalnxt University, A Manipal Group Institution

Research Areas

  • Advertisement, Sales Promotion, and Consumer Behavior

Current Research Interests:

  • Personality Traits and Sales Promotion, Advertisements, and Bollywood Movies

Publications/ Articles/ Cases

  • Soni, M.J. (2017). Effects of Varying Involvement Level within a Program on Recall of Cognitive Versus Affective Ad, Journal of Consumer Marketing, 34 (4). 338-348.
  • Soni, M.J. & Koshy, A. (2016). Impact of Limited Quantity Offers on Different Levels of Need for Uniqueness, Vikalpa: The Journal for Decision Makers, 41 (3), 209-221.

Conferences and Seminars

  • Attended Brand Summit, as young faculty, organized by Confederation of Indian Industries (CII), held on 21st -22nd October 2016 at Bangalore, Karnataka
  • Attended 4th AIM-AMA Sheth Foundation Doctoral Consortium, as young faculty, held on 7th -9th Jan 2016 at Institute of Management Technology Ghaziabad, Delhi.
  • Presented paper titled 'Discount on 'Only on Limited Quantity': It's Impact on Perceived Uniqueness' at 3rd Biennal Indian Academy of Management Conference, 12th-15th December 2013, to be held at Indian Institute of Management Ahmedabad.
  • Presented paper titled 'Impact of Time Scarcity and Quantity Scarcity on Consumer's Response' at International Academy of Business and Management (IAMB) Conference, 23rd-25th April 2012, Vistula University, Warsaw, Poland (Co-authored with Prof. Abraham Koshy)
  • Presented paper titled 'Impact of Time Scarcity and Quantity Scarcity on Consumer's Response: Role of Need for Uniqueness and Deal Proneness' at 5th IIMA Doctoral Colloquium, 7th-8th January, 2012, IIMA, Ahmedabad
  • Presented paper titled 'Advertisement Placement in TV Program: The Moderating role of ELM and Mood Protection Mechanism' at American Academy of Advertising Conference, 7th-10th April 2011, held at Mesa, Arizona, USA
  • Paper titled 'Impact of Intention to Quit Smoking on Word of Mouth' accepted at Academy of Marketing Conference, 7th-9th July 2009, Leeds University, UK (Co-authored with Roopika Raj and Prof Pratap Oberoi)


Awards

  • Best Paper Award in Early Research Track for the paper titled 'Impact of Time Scarcity and Quantity Scarcity on Consumer's Response: Role of Need for Uniqueness and Deal Proneness' at 5th IIMA Doctoral Colloquium, 7th-8th January 2012, Ahmedabad
  • Best Student Conference Paper for the paper titled 'Advertising Placement in TV Programs: Role of ELM and Mood Protection Mechanism' at American Academy of Advertising Conference, 7th-10th April 2011, Arizona, USA